Shine United Named Lead Creative Agency for LaCrosse Footwear

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Wisconsin Agency Bests Firms from Across the Country

Shine United
The decision to work with Shine United was based on the agency’s strategic and integrated marketing approach, their proven ability to create outstanding work and their passion for the LaCrosse brand.

LaCrosse Footwear has named Shine United as its new lead creative agency partner for its LaCrosse brand after a rigorous review of multiple agencies across the country. LaCrosse is a revered footwear brand founded in 1897 and is one of the nation’s premier footwear brands with a broad portfolio that spans the hunt, agriculture, work and outdoor categories for men and women. Shine United, a full-service advertising agency based in Madison, Wisconsin, has worked with many esteemed national consumer brands, including several specializing in innovative footwear.

“The unique heritage and market position of the LaCrosse brand played an integral part in our search for an agency,” said Nicole Orr, Senior Marketing Manager at LaCrosse Footwear. “The decision to work with Shine United was based on the agency’s strategic and integrated marketing approach, their proven ability to create outstanding work and their passion for the LaCrosse brand. We look forward to a collaborative partnership with Shine that will move our brand forward.” As the lead creative agency, Shine United will be responsible for marketing and brand planning, as well as digital and traditional advertising campaigns, including national TV and print.

“We are truly honored to serve a brand with such a strong legacy for craftsmanship in footwear and with roots in our own backyard, no less,” said Curt Hanke, founder, CEO and chief strategist at Shine United. “Shine is eager to get to work and help add to the LaCrosse brand’s legacy for years to come.”

Shine United
Shine United is a $41 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client experience includes national consumer brands, such as Harley-Davidson, Wisconsin Cheese, Winston Fly Rods, and Mizuno Running and Golf. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.

LaCrosse® Footwear
LaCrosse Footwear, Inc. a wholly owned subsidiary of ABC-MART, is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company’s trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at http://www.lacrossefootwear.com and http://www.danner.com.

CONTACTS:

SHINE UNITED: Aleah Schroeder / aschroeder(at)shineunited(dot)com / 608.442.7373

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Aleah Schroeder
Shine United
+1 (608) 442-7373
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