Verndale Launches New BlackandDecker.com, A Community Site Focused on the DIY-minded

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New site boasts a more engaging experience for users and a stronger united approach to branding for leading Fortune 500 American manufacturer

Verndale, an Experience Technology Company
The Black and Decker team was looking for a partner to help them transform their digital ecosystem, and create a governance model to standardize across all of the Stanley Black and Decker brands.

Verndale, a global Experience Technology Company, is pleased to announce the launch of a new website for respected tool manufacturer, Black and Decker. To increase engagement with the do-it-yourself (DIY) community, Black and Decker sought to develop a site that would help them be more successful as they tackled home improvement and building projects. At the same time, they needed a model for delivering a unified customer experience across the entire Stanley Black and Decker brand subsidiaries worldwide.

To start, Verndale created a collaborative site where customers could access and discuss project ideas. Black and Decker contributed detailed plans and allowed users to share their experiences through ratings and reviews, discussion forums, polls and areas to collect and share DIY project ideas. This move helped boost engagement rates in one of Black and Decker’s most important markets.

Leveraging their extensive knowledge of experience technology, Verndale did more than design an engaging front-end. Integrating Sitecore as Black + Decker’s customer experience management platform, with their PCM, Hybris, enabled Black and Decker centralized control of their product content worldwide. All of these systems will now be managed through the newly built enterprise service layer – a dedicated service tier designed to unify all of Black and Decker’s technical solutions. At the same time, Verndale consolidated the company’s disparate analytics tools and integrated community oriented metrics to create a more workable, insightful solution. As a result, the new Black and Decker site will become the foundation of a global marketing technology consolidation that will provide a dynamic experience in dozens of languages around the globe.

“The Black and Decker team was looking for a partner to help them transform their digital ecosystem, and create a governance model to standardize across all of the Stanley Black and Decker brands,” said Chris Pisapia, managing partner at Verndale. “That’s exactly what Verndale provided. Leveraging our Sitecore Digital Center of Excellence and experience technology, we were able to provide Black and Decker with a new site that offers a brand centralized experience via a centralized solution, which will be maintained across all Stanley brands.”

Verndale focused on optimizing the end-user experience throughout the project. Therefore, it was critical that the solution quickly match customers of each brand with the exact information and support they required. This meant properly identifying visitors at the front-end and facilitating communication with the right departments at the back-end.

With the first phase complete, Verndale will work with Stanley Black and Decker to extend the model across their large family of brands as they continue to create a more unified, customer experience-centric marketing model in the coming years.

Learn more about Black and Decker, and see their new website here.

About Verndale
Verndale is an Experience Technology Company building powerful, connected and interactive experiences that combine our expertise in strategy, experience design and technology. By working across disciplines, partnering with the best in the industry and even co-developing with clients – our collaborative style is the key to building remarkable systems that anchor brands, engage customers and deliver business results. Known for and sought after for our ability to take complex data and transform it into beautiful, usable experiences, at Verndale we are constantly evolving to be the leader in experience technology systems. Learn more at http://www.verndale.com.

Media Contact:
Lauren McDonald
Marketing Manager
617-399-8774
Lauren(dot)McDonald(at)verndale(dot)com

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Verndale
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