Freestyle Marketing Group President Named One Of Utah’s 30 Women To Watch

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Erni Armstrong honored for her business and philanthropic achievements

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I credit my Dad, Diosdado Hernandez, for teaching me the value of integrity, compassion and perseverance. These are the skills I call on every day to provide the best experience for my employees and clients.

Imelda “Erni” Hernandez Armstrong, President and CEO of Freestyle Marketing Group, was selected as one of 30 Women to Watch by Utah Business Magazine. Armstrong was featured in the May 2015 issue of the magazine and honored at an awards luncheon held at the Grand America Hotel on May 21.

The annual award recognizes successful and influential women leaders who have shown outstanding professional achievement, community advocacy, and impact on their company, industry, and Utah’s business community.

“I love helping my clients develop and implement marketing strategies,” said Armstrong. “Every day is a chance to learn something new. I credit my Dad, Diosdado Hernandez, for teaching me the value of integrity, compassion and perseverance. These are the skills I call on every day to provide the best experience for my employees and clients.”

In 2000, Armstrong founded Freestyle Marketing Group, the only woman-led, minority-owned full service advertising agency in Salt Lake City. Under her guidance, the agency has enjoyed steady growth and established a reputation for creativity and innovation in the advertising world. In 2013, she was awarded the “Outstanding Asian Business Owner” Award from the Utah Asian Chamber of Commerce.

“Erni is one of the smartest people I know in advertising,” said Jason Harrison, Creative Director for Freestyle. “She is a research junkie and knows the power of great work based on sound strategy. Every client should be lucky enough to have her as a marketing partner because she bases her success on their success.”

Erni is also a passionate advocate for giving back to the community and has donated marketing services to a number of local nonprofits. She serves as a member of the board for Prevent Child Abuse Utah including a stint as Chairman of the Board from 2010-2012. She won the 2011 Leadership Award for her work with the organization. In 2012, she co-founded Philippines Humanitarian, a charitable 501(c)(3) organization that provides education resources to impoverished students and their families in the Philippines.

ABOUT FREESTYLE MARKETING GROUP
Freestyle Marketing Group is an independent, full-service advertising agency that offers integrated services and award-winning advertising capabilities, including marketing strategy, media planning, TV/radio/newspaper/magazine/direct mail advertising concept development and production, collateral design, branding and logo design, website development, online marketing, and search engine marketing. Our loyal local, regional and national clients, who target B2B and B2C audiences, have all benefited from the research-based output and outcome of our efforts. Working collaboratively with clients has been the key to delivering long-term results.

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Staci Duke
Freestyle Marketing Group
since: 02/2014
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