Fisher Unitech Unveils New Brand Identity

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Technology Company Debuts New Look, Stronger Commitment to Innovation & Growth

Fisher Unitech

Fisher Unitech

The support we’ve received from our partnership with Riverside has given us an unprecedented amount of resources to transform us into a company truly for the future.

Fisher Unitech, a top reseller of Stratasys 3D Printers and SolidWorks® 3D design software, has revealed a new corporate brand identity that underscores the company’s dedication to innovation, customer success and growth. The leading value-added reseller invested in several initiatives to realign the company’s primary mission and goals, as well as create a more modern look. The new logo, mission statement and color scheme, which were unveiled at the Big M Show in Detroit on June 2nd – June 4th, are the first of many improvements.

“The leadership team here at Fisher Unitech has focused on what’s really important to the company,” said Tom Cinzori, CFO at Fisher Unitech. “The support we’ve received from our partnership with Riverside has given us an unprecedented amount of resources to transform us into a company truly for the future”.

The company’s transformation is not purely visual. Fisher Unitech is beginning an extensive renovation of its training facilities, developing a sophisticated new website, launching an organized community outreach program, and investing in its employees as well as seeking out the brightest talent in the industry.

“The updated look is just the outward face of the new Fisher Unitech, one that represents many wonderful changes and improvements being made behind the scenes,” said Natalia Kostylev, Fisher Unitech Marketing Specialist. “The interlocking circles in our new logo represent the interconnectedness of the modern manufacturing industry. With so many links in the production chain now, we want to give our customers the freedom to do what they love most – innovate”.

Fisher Unitech was established in 1993 and has grown to become a leader in the manufacturing community. The attached video outlines how the company plans to fulfill its new mission statement: helping companies manufacture innovations that will change the world. The value-added reseller is currently transitioning to the new look and expects the new website to be complete in August 2015.

About Fisher Unitech (
Fisher Unitech, established in 1993, provides Product Lifecycle Management (PLM) and 3D printing solutions to the manufacturing industry. The company’s focus is on process improvement for product development and manufacturing. With locations throughout New England and the Midwest, the company is a leading reseller of SolidWorks 3D mechanical design, analysis and data management software, as well as the full line of Stratasys 3D printers. Professional services are offered for design automation and data management which provides customers with a full service, one-stop source for complex PLM systems. The company offers advanced web-based delivery of training with its live, instructor-led 3DU. Please visit the company's website at ( or call 800-816-8314.

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Natalia Kostylev
Fisher Unitech
+1 (248) 577-5100 Ext: 7125
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Tom Cinzori
Fisher Unitech
248-577-5100 7112
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