Cape Town, South Africa (PRWEB) June 05, 2015
Journalists, media experts and social media influencers in six continents, including at least 33 countries, will receive trainings and tools; media capacity grants, and partnerships in the lead up to two pivotal summits happening later in the year: the United Nations summit in September that will see the adoption of the new Sustainable Development Goals, and the UN Climate Change Conference in December in Paris, which is aimed at reaching a universal climate agreement.
The initiative, designed to enhance global media engagement on what has been described as “the biggest communications challenge and opportunity of our generation,” is a partnership between United Postcode Lotteries, UN Foundation and the Thomson Reuters Foundation; and was revealed at a special event in Cape Town coinciding with the World Economic Forum on Africa.
“The best help turning goals into action is free, respectful, insightful and unpredictable journalism,” said Niclas Kjellström-Matseke, CEO Novamedia Sweden/United Postcode Lotteries.
The new global goals build on the Millennium Development Goals (MDG’s) -- a commitment by the UN to increase peace and build a healthier global economy from 2000-2015 by focusing on major issues like poverty, children’s health, empowerment of women and girls, sustainable environment, disease, and development. When the next set of global goals covering 2016-2030 are finalized and adopted in September, the world will have the most comprehensive attempt in history to fight poverty and create prosperity while protecting the planet.
“This year offers an unprecedented opportunity to set a course for a better future,” said Kathy Calvin, UN Foundation President & CEO. “With the support of Novamedia Sweden/United Postcode Lotteries, the UN Foundation and its partners will be able to ensure that an informed media is well-positioned to continue educating citizens, involving readers and viewers in two connected global processes that will shape the next 15 years of international sustainable development.”
Through this partnership Novamedia Sweden/United Postcode Lotteries' will support the UN Foundation’s work on recently announced initiatives and will focus on an innovative global training program for journalists, government and non-governmental leaders, and influencers ahead of the landmark United Nations Summits on sustainable development and climate change. The trainings, put on by the Thomson Reuters Foundation, will engage over 500 participants in 33 countries, providing them with information, tools and strategies to understand the complex issues surrounding the next set of UN global development goals. The program will enable reporters, editors and spokespeople to better understand, report on and communicate around key issues related to sustainable development and climate change negotiations.
UN Foundation: Tina Musoke, tmusoke(at)unfoundation(dot)org
Novamedia Sweden/ United Postcode Lotteries: Roger Magnergård, Roger.Magnergard(at)postkodlotteriet(dot)se
About UN Foundation
The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit http://www.unfoundation.org.
About Novamedia/United Postcode Lotteries
Novamedia is the owner of the Postcode Lottery format. Novamedia sets up and operates charity lotteries to raise funds for charities and to increase awareness for their work. Novamedia/United Postcode Lotteries is the world’s third largest private donor to charity, and has since its inception in 1989 generated €6.6 billion to charity. Novamedia runs lotteries in Holland, Sweden and the UK. Visit http://www.novamedia.nl