Piranha X Announces Multi-year Partnership With Summer X Games

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Lifestyle Brand Celebrates Action Sport Legends with New Festival Village at Summer X Games Austin

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Piranha X, a lifestyle and professional grade personal care brand, has solidified a multi-year partnership with the Summer X Games. To complement the world-class actions sport competitions, Piranha X will be introducing a new, distinctly-themed festival village called Piranha X Vert Village, offering a variety of entertainment and interactive activities suited for spectators of all ages to enjoy.

The Piranha X Vert Village will feature the X Games Austin Skateboard and BMX Vert competitions and offer an immersive Legends of Action Sports experience. The fans will be brought into the action with panel discussions highlighting pro athletes and action sports legends, along with daily Vert demonstrations.

“We are excited to begin working with the Summer X Games, presenting a new festival village for spectators to experience and engage with their heroes,” says Michael Vincent, fellow skateboarder, musician and founder of Piranha X. “The Piranha X Vert Village will give fans the unique opportunity to interact closer than ever before with some of their favorite athletes through demos, panelist discussions and more.”

In addition to the Piranha X Vert Village, Piranha X will have two on-site activations at the Summer X Games. The on site 20x20 footprint will showcase their salon quality, premium products with cologne quality fragrances, giving spectators the opportunity to receive a complimentary styling session from a professional hairstylist. The styling sessions will allow fans to step out of the box with their hair for the day through temporary colorings and styling. Their second activation, a 10x10 footprint, will serve as an athlete lounge, providing complimentary hair styling fun for competitors and their families.

Establishing itself as the professional-grade personal care line for action sports enthusiasts and those who thrive on the competitive spirit, the Piranha X partnership with Sumer X Games provides a perfect match for those living an active, adrenaline-fueled lifestyle.

About Piranha X
Founded in 2012, Piranha X is a line of men’s grooming products geared towards those who live an active, competitive lifestyle. With five signature fragrances, Piranha X produces shampoo, conditioners, body wash and other styling products defined by salon-quality formulation and cologne-quality fragrances. The company has more than 34 SKU’s developed, tested and approved to meet the wide range of grooming needs for guys under the age of 29 years old.

Kyle Haas of Motion PR
kyle(at)motionpr(dot)net / 312.670.8942

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Blair Hickey
Motion PR
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