StreamSend to Email Marketers: Replace Banner Ads with Engagement Tiles

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New Interactive, Embedded Tiles Replace Traditional Banner Ads for Website Engagement

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The traditional banner ad format is fine, but it hasn’t evolved to create a more personalized, relevant and responsive experience.

StreamSend, the email marketing service provider, introduces Engagement Tiles™, interactive, easily embeddable blocks of content that convert website engagement into email subscribers and in-store customers with one click, bypassing the need for multiple steps and a separate website landing page.

“The traditional banner ad format is fine, but it hasn’t evolved to create a more personalized, relevant and responsive experience,” said Dan Forootan, president of StreamSend Email Marketing. “We have addressed that gap with StreamSend Engagement Tiles – a new way to engage website visitors with one click while triggering ongoing email campaigns to an interested audience and bypassing the need for a separate web page.”

Faced with website visitors’ “banner blindness” and mobile users or busy professionals unwilling to keep clicking to fill in a dozen data fields, marketers have seen banner ads response drop off significantly. StreamSend Engagement Tiles solve this challenge with a one-click response that kicks off engagement and nurtures relationships with targeted email communication.

Three Ways to Put Engagement Tiles to Work

1. Mobile Coupons
Problem: Using a web-based coupon for an in-store promotion to convert viewers into in-store customers.

Solution: Adding a sign-up form to a coupon tile that delivers the coupon directly to a customer’s mobile device, which they can seamlessly show the cashier at checkout.

2. Lead Generation
Problem: Persuading more B2B browsers to download a great top-of-the-funnel white paper or slide presentation

Solution: Increase downloads by embedding a lead generation form directly into an engagement tile, eliminating the drop-off rate associated with landing page conversions.

3. Automated Content Sharing
Problem: How to easily share content across the web and automatically keep it up to date.

Solution: Select a content tile, drop in your RSS feed (web content, blog posts, infographics, video feeds, etc.), select the number of posts to display, and offer the embed code to any website.

Wherever this content tile is embedded, it will display your latest updates to always look fresh. You also maintain control over what content is displayed on other sites.

Find out how easy it is to streamline user engagement and remove the need for landing pages and other conversion barriers,click here to read more and sign up for a 30-day free trial, compliments of StreamSend Engagement Tiles.

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Jim McNulty
StandPoint Public Relations
+1 (508) 481-2024
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