Good Influence™ Referral Marketing Platform Joins Marketo LaunchPoint™ Ecosystem

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Zaptitude’s Patent-Pending Technology Now Available to Marketo Users

Zaptitude, the company dedicated to helping businesses maximize sales through customer referrals with its patent-pending, cloud-based platform, Good Influence™, today announced that it has joined LaunchPoint™, Marketo’s ecosystem of marketing solution providers. This partnership provides Marketo users with easy access to the full Good Influence referral marketing toolset.

The Good Influence technology was developed to help organizations use the positive influence of existing customers to drive new customers. The platform combines the power of traditional, social and digital media to give businesses the tools to encourage referrals across all channels, and then accurately attribute conversions.

Studies have shown that 65 percent of all new business comes from referrals, and that referred customers have a greater lifetime value than customers obtained from other channels. With Good Influence now available in the LaunchPoint ecosystem, Marketo users will be able to capitalize on the power of referral marketing, easily integrating the Good Influence platform into their multi-touch campaigns, and tracking and analyzing the ripple effect of their referrals in real-time.

“The Good Influence referral marketing platform will help every Marketo user drive significant incremental brand awareness, brand engagement, and sales,” says Zaptitude Founder and CEO, Dan Lynn. “Good Influence will give these savvy marketers the ability to easily launch, manage, measure and optimize large-scale referral marketing programs within a single application that can be easily added to the Marketo platform. We’re pretty excited about it!”
A full integration with Marketo is planned for later this summer.

Connecting customers with the best technology and service providers in the industry, the Marketo LaunchPoint ecosystem comprises solutions across analytics and big data, content marketing, events and webinars, lead data, online ads and campaigns, sales tools, social media and top-of-funnel solutions.

Good Influence joins over 400 third-party technology solutions within the LaunchPoint ecosystem.

To learn more about Good Influence for Marketo, visit http://launchpoint.marketo.com/zaptitude/1876-good-influence/. For more about Zaptitude, visit http://www.zaptitude.com.

>>About Zaptitude
Zaptitude is dedicated to helping companies maximize sales through customer referrals. Our patent-pending, cloud-based platform, Good InfluenceTM, uses the social media influence of existing customers to drive new customers at scale. Good Influence offers companies a powerful set of referral marketing engagement tools including refer-a-friend, gamification, couponing, and more, to easily and cost-effectively launch, manage, and measure large-scale, custom referral campaigns across leading social channels. Our ground-breaking real-time optimization engine helps marketers determine the optimal mix of incentives that delivers the greatest results at the lowest possible cost. Our innovative reporting technology tracks the ripple effect of each referral and its resulting sales so marketers can understand their most influential customers and the ROI of each campaign.

Founded in 2012 by a team of award-winning entrepreneurs and technologists, Zaptitude is proudly headquartered in Morristown, NJ. Current clients include major retail, CPG and non-profit brands that have seen measurable growth in brand awareness, brand engagement and revenue. Learn more at http://www.zaptitude.com.

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Aimee Kessler Evans
Zaptitude
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