APT Co-Founder Jim Manzi to Present Keynote Address at the Global DIY-Summit in London

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APT Co-Founder Jim Manzi will speak at the 3rd Global DIY-Summit on the 11th of June in London.

Applied Predictive Technologies (APT) announced today that APT Co-Founder Jim Manzi will speak at the 3rd Global DIY-Summit on the 11th of June in London.

The DIY Summit brings together leading executives from global home improvement, manufacturing and retailing companies to discuss current and future developments within the DIY market. Under the headline “Retail Revolution – The Future of Home Improvement,” this year’s event will feature themes about the interconnected customer and how changes in consumer behaviour affect the home improvement industry.

Jim Manzi’s speech “Making Big Data Make Money” will focus on how to leverage scientific testing to most effectively use Big Data in making business decisions. Other speakers at the summit include Regis Degelcke, Vice President at Groupe ADEO, Véronique Laury, Group Chief Executive at Kingfisher, Sergio Giroldi, CEO at OBI, and Robert Niblock, Chairman and CEO at Lowe's.

Jim Manzi is a foremost authority on using pattern recognition to optimize business strategy. Prior to founding APT, Mr. Manzi was a Vice President at Oliver Wyman (formerly Mercer Management Consulting), where he spent ten years directing corporate strategy and marketing optimization assignments across a wide array of industries on five continents. Mr. Manzi received a BS in mathematics from the Massachusetts Institute of Technology. He recently co-authored an article in Harvard Business Review, “The Discipline of Business Experimentation,” which was named an HBR McKinsey Award finalist. Mr. Manzi is also the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics, and Society.

To read more about Big Data and business experiments in the Harvard Business Review, please visit: http://download.predictivetechnologies.com/hbr-disciplineofbusinessexperimentation-diysummit/

To learn more about the Global DIY summit, please visit: http://diysummit.cvent.com/events/3rd-global-diy-summit/event-summary-c81a4551578447fb9983074d986135a0.aspx

About APT
APT is a leading cloud-based analytics software company that enables organisations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyse large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

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