TomTom leaps into the fire and joins forces with Reebok Spartan Race

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TomTom becomes official partner for world’s leading obstacle race series

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TomTom’s GPS Sport Watch provides instant feedback, helping athletes train smarter and harder. Designed to hold athletes accountable to their training, it motivates them to push their limits.

TomTom announced today their commitment to obstacle racing, one of the fastest growing sports in America, becoming the essential way to train for Reebok Spartan Race. Like the 4.5 million-strong Spartan community, TomTom is continually pushing boundaries and discovering new territory in a fun, bold and adventurous way to help people reach their goals.

Athletes training for obstacle races will have an optimal way of preparing for the physical, mental and cultural journey to becoming the best they can be. TomTom will help participants that wear the TomTom Multi-Sport Cardio GPS Sport Watch to train more effectively.

Obstacle racing is among the fastest-growing sports in American history. Last year, over 2 million courageous people from across the nation dedicated themselves to obstacle events, jumping through fire, crawling through mud, and voluntarily punishing themselves with obstacles, rocks and the unforgiving elements…all in the name of fitness and fun.

“This relationship is a natural fit for TomTom, as we share the belief with Spartan that you can achieve most anything by putting forth the effort,” said Jocelyn Vigreux, President of TomTom, Inc. “TomTom’s GPS Sport Watch provides instant feedback, helping athletes train smarter and harder. Designed to hold athletes accountable to their training, it motivates them to push their limits.”

The TomTom Multi-Sport Cardio makes it easy to train in the optimal heart rate zone, making it an essential training tool for Spartan competitors. Runners can select one of five intensity zones to match their training goals and will receive alerts to know whether they need to speed up or slow down. Runners can see real-time heart rate, distance, pace and other essential running information at a glance, while running.

Reebok Spartan Race, a timed obstacle race series, features courses of incremental length in locations worldwide. With over $500,000 in prize purse over the course of the year and a World Championship event, the sport encourages athleticism and adventure for all competitors. As a part of an overall Spartan lifestyle brand, the Spartan Race offers a chance for athletes of every level to challenge themselves to continually grow and improve as individuals.

“TomTom is a world class technology leader, particularly in the fitness space, and we can’t imagine a better partner to work with as we continue to define a new sport,” said Joe De Sena, Founder and CEO of Spartan. “Their innovative technology will help the performance of our race participants, ultimately helping them improve and accomplish their goals, and further progress Spartan Race.”
Terms of the deal were not disclosed.

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For further Information:
Reebok Spartan Race
Colleen Hillgard
Spartan(at)allisonpr(dot)com

TomTom
Karen CK Drake
Karen.drake(at)tomtom(dot)com

About TomTom
TomTom, Inc. empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS Sport Watches, as well as state-of-the-art fleet management solutions and industry leading location based products.

Our business consists of four customer facing business units: Consumer, Automotive, Licensing and Telematics. With North American headquarters in Burlington, Massachusetts, TomTom has 4,000 employees worldwide and sell our products in over 43 countries.

About Reebok Spartan Race
Founded in 2010, Reebok Spartan Race is defining the Sport of Spartan Racing and is the global leader in the sport of obstacle racing. Reebok Spartan Race caters to individuals looking to test their physical limits and change their frame of reference for what they can accomplish, from everyday people looking to get off the couch and lead a more fit lifestyle, to elite endurance athletes who seek the ultimate physical test. Currently, Reebok Spartan Race offers four primary race formats, "Spartan Kids" (1/2 Mile/1 Mile), “Spartan Sprint” (3+ miles; 20+ obstacles), “Spartan Super” (8+ miles; 25+ obstacles) and “Spartan Beast” (13+ miles; 30+ obstacles), along with additional events that cater to more seasoned athletes.

Reebok Spartan Race is a timed event, making it a true sport with global athlete rankings, event winners and a World Championship event. Competitors are encouraged to complete each of the primary adult race distances to achieve “Spartan TRIFECTA” status. With over 50 races slated for the United States in 2015 and an additional 70+ races scheduled across 20 countries internationally, Reebok Spartan Race urges you to change your life today by signing up to race at http://www.spartan.com.

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Jill Archibald
CerconeBrownCompany
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