Facebook, Instagram, Snapchat and Twitter to Share Spotlight at PR News’ Just-Announced Big 4 Conference on August 6 in San Francisco

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Adobe, American Heart Association, Edelman and more to speak at this interactive event. Early Bird rates end on July 16.

PR and marketing professionals charged with building awareness and community for their brands will get the opportunity to immerse themselves in the latest best practices in leveraging the four most important social networks at PR News' Big 4 Conference on August 6 in San Francisco. Early Bird rates end July 16.

Just as social media initiatives must be integrated into overall communications strategies and bottom-line imperatives, PR News has integrated Facebook, Instagram, Snapchat and Twitter tactics into one intensive day of learning at San Francisco’s Hyatt Regency. Among the brands that will be sharing their expertise in the use of these four networks are Golden Gate National Parks Conservancy, Adobe, Charles Schwab, LEWIS Pulse U.S., Edelman, the American Heart Association and Transamerica.

View more information for the conference here: http://www.big4conference.com.

Facebook, Instagram and Twitter are the essential social media networks for brands and organizations looking to tell their story and engage with audiences that work, play and share on what have become virtual lifestyle destinations. And Snapchat has become a major social media mover in its own right, attracting major brands looking to connect with its coveted audience. Attendees will learn the tactics needed to actively engage audiences and make their brand stand out among their competitors on social media. The conference also includes networking opportunities, breakfast, a keynote luncheon and four case study sessions.

View the full agenda: http://www.big4conference.com/big-4-conference-agenda.

Big 4 Conference attendees will learn how to:

  • Measure only what plays to your business objectives
  • Use various Snapchat tools to create unique eye-catching messages
  • Cope with Facebook’s news feed algorithm and cutbacks on organic reach
  • Determine what your target audience is sharing on Instagram
  • Use Instagram even if your brand is not B2C
  • Use Twitter Analytics to monitor your brand’s activity
  • Use Facebook Analytics to determine which posts are working and not working
  • Target consumers with Snapchat where they are in the moment
  • Measure the impact of your brand’s engagement on Snapchat
  • Use Twitter’s video sharing capabilities to tell your brand’s story

PR News is also holding a full-day Google Boot Camp the day before the Big 4 Conference, which will take place at the same location - the Hyatt Regency San Francisco. One- and two-day packages are available. Register now, the early bird rate ends July 16 for the boot camp and conference. A hotel room block is available through July 14 where attendees can get a special rate of $275/night. Rooms fill up fast so please book soon. Reserve online here: http://www.big4conference.com/venue-faq.

This event is sponsored by Business Wire. To become a sponsor of this event, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com. For questions regarding attending the event, contact PR News' Jessica Placencia at jessica(at)accessintel(dot)com.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at http://www.prnewsonline.com.

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