Heavy on the Customization: UR 3D Launcher Announces Major Update

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Android launcher, UR 3D Launcher, releases its largest update since its inception in 2013. New features include a redesigned user interface, Smart Folders and a memory cleaner, in addition to vast improvements on existing features.

SIEN, a Paris-based application and distribution company, today announced a major update to its first Android launcher, UR 3D Launcher. With a focus on customization, UR 3D Launcher provides users with an easy way to personalize their homescreens.

Features of this update include a redesigned user interface, Smart Folders that auto-categorize apps, a revamped customization gallery and a UR Booster Lite, a simplified version of the memory optimization app, UR Booster+.

“This is our biggest update since the launch of the app, and we are confident that we are finally at a place where we can really compete with the larger launchers on the market, said Pierre Kolko, Product Manager for UR 3D Launcher. “No one wants the same default homescreen that everyone else has. Our real strength lies in our ability to create these incredibly complex 3D wallpapers. These, along with other customization options, allow each user to have an individualized user experience.”

Increasing in popularity in recent years, launchers run on top of a phone’s operating system and allow users to personalize how their homescreens look and function. Flurry reported in 2014 that the growth of personalization apps has shown huge increases in comparison to previous years, as users search for ways to customize further than what default Android homescreens provide.

Created in 2013, UR 3D Launcher’s mission is to provide users with an intuitive and simple way to customize their homescreens, at no cost. UR 3D Launcher is the only launcher to offer an exclusive collection of 3D live wallpapers, with more than 25 to date.

UR 3D Launcher is available to download for free from the Google Play Store worldwide:

About SIEN
SIEN is a leader in digital distribution, discovery and monetization. Based in Paris, France, SIEN powers more than 800 million software installations annually. With a team rich in developers, SIEN builds data-driven solutions that enable online publishers and software developers to reach larger audiences and monetize their products. More information about SIEN can be found at http://www.sien.com.

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