ROIC analytics Launches ScorePinion Survey Software on Monday June 8

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ScorePinion survey software makes market research and retail analytics easy for businesses of all sizes.

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“Our clients voiced their desires for an easy-to-use research program that would provide actionable customer survey data."

Today, ROIC analytics, a Boise-based analytic software and services firm, launched its new survey software, ScorePinion. ScorePinion is an end-to-end customer intelligence platform that allows businesses to measure customer satisfaction by quickly and easily surveying their customers.

ScorePinion was designed to emulate a high-end market research program on a do-it-yourself budget. The program produces professional quality results, including comparisons and benchmarks, trends and market segmentation information, but is simple to use and does not require expertise in questionnaire design.

ROIC analytics has performed consumer research and market analysis services for small businesses to Fortune 500 companies since its founding. Tom Kessler, co-founder and managing partner of ROIC analytics, says that ScorePinion was born out of companies’ repeated requests for such a product.

“Our clients voiced their desires for an easy-to-use research program that would provide actionable customer survey data, but not cost a fortune,” said Kessler. “ScorePinion enables companies to get expertly written survey questionnaires up and running in minutes and receive the feedback they need to make smarter decisions—and keep customers happy.”

ScorePinion’s basic package is available as low as $29 a month. The professional package for one to 25 users is $99 a month, and the enterprise package is available for unlimited users and locations for $199 a month.

To get started, visit For questions, contact a professional ScorePinion team member at (888) 604-2521.

About ROIC analytics

Founded as a market research and retail analytics firm, ROIC analytics has helped clients in the retail, franchise, restaurant, and other industries plan, develop, and execute effective expansion strategies and collect customer and competitive intelligence through analysis and predictive modeling. Today, ROIC analytics offers solutions for companies’ market research, survey, dashboard/scorecard, and business expansion and strategy needs. Learn more at

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Sam Lowder
ROIC analytics
+1 (801) 634-8614
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Sam Lowder

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