The Potential of Produce: FreshOne, LLC Fresh Produce Sales Increase Across the Board

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Fresh fruit and vegetables are the ultimate healthy snack, growing increasingly popular among consumers.

Fresh cut fruit and vegetables appeal to the market segments virtually every retailer is trying to attract: Millennials and Soccer Moms

As physical fitness, wellness and nutrition grow increasingly popular among all ages across the nation, the demand for healthy fresh foods has sky rocketed. This consumer demand has caused fresh fruits and vegetables to morph into the perfect grab and grow snack. Recent industry research shows significant increase in sales for these health-filled snacks and it forecasts this growth well into the future.

Whereas in the past, whole fruit and fresh cut fruit have been the focus of this segment, fresh vegetables have recently stepped into the spotlight. People are looking more toward fresh fruits and vegetables than ever before.

Consumers are eating a wider variety of fresh fruits and vegetables and less canned or frozen options. One of the major factors in decision-making is whether or not the produce is grown locally.

FreshOne, a nationwide provider of ready-to-eat fresh food programs for major retailers, has embraced this trend and continues to grow their reach in the fresh food industry through innovative solutions.

“Fresh cut fruit and vegetables appeal to the market segments virtually every retailer is trying to attract: Millennials and Soccer Moms” says Red Boswell, Vice President of Sales and Marketing at FreshOne. “The bonus that whole and cut fruit gives the retailers is that everyone else likes it too!  The blue-collar worker, on-the-go executive and the retiree all appreciate fresh produce being conveniently available when they’re in a hurry."

Comparing the 1st quarter of 2014 to the same time period in 2015 across all FreshOne’s qualifying customers, same store sales increased by an average of 19% for whole fruit and 12% for cut fruit. FreshOne’s customers continue to order more and more cut fruit and produce to fill their shelves and satisfy their customers.

Some retailers are hesitant to initiate fresh food programs due to their fear of its shorter shelf life. While fresh cut fruit is a short shelf-life product, intelligent ordering software can significantly help to reduce waste at the store level while maximizing each store’s sales. At FreshOne, cut fruit is made to order and placed on a retailer’s shelf within 24 hours of production, which helps maximize shelf life. When done right, fresh produce is a money magnet. Gross margins on fruit average over 50%, making it a higher profit than most other packaged goods.

For many retailers, adding a second delivery is a deterrent to carrying fresh items, but there are ways around this roadblock as well. The more unique, fresh and hard-to-get items a retailer can get on their delivery truck, the more distribution costs are spread out and absorbed by the additional items.

For any retailer looking to enter into the fresh food industry, fresh produce is a must. Entering into the fresh food market can be challenging, but working with experts like FreshOne makes going fresh convenient, profitable and easy.
FreshOne - Making Fresh Convenient

Media contact: Red Boswell, 214-454-5627 or rboswell(AT);

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Red Boswell
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