The Advantages of Being Human in a Consumer World: Jim Chastain Presents at IIeX Consumer Research Conference in Atlanta

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Jim Chastain, founding partner of qualitative research consulting firm Reality Check, will present "The Advantages of Being Human in a Consumer World" at the Insight Innovation Exchange (IIeX) 2015 Conference, June 16th, in Atlanta, Georgia. The conference is one of the largest gatherings of corporate insights professionals and marketing research consultants in North America.

Before we can make big, human connections with people, as brands we have to talk with the human part of them when doing qualitative research

Jim Chastain, founding partner of qualitative research consulting firm Reality Check, will present "The Advantages of Being Human in a Consumer World" at the Insight Innovation Exchange (IIeX) 2015 Conference, June 16th, in Atlanta, Georgia. The conference is one of the largest gatherings of corporate insights professionals and market research consultants in North America.

Chastain will be talking about how brands achieve an enduring strategic advantage on a human level.

Some of the ideas that Chastain will be discussing at the consumer insights research conference are: how to create positive narrative environments, engagement through Reality Check’s proprietary Attunement process, listening with the 3rd Ear, and how to better utilize online environments for contemporary conversations.

Key takeaways from the presentation include new methods to get the most actionable insights in today’s marketing environment, new technique ideas for generating insights, and the benefits for CPG brands in connecting to their consumers on a human level.

“I’ve always been fascinated by human nature and how it always, always drives marketing—whether we realize it or not,” says Chastain. “One thing I've learned is that before we can make big, human connections with people, as brands we have to talk with the human part of them when doing qualitative research.”

To learn more about Reality Check Consulting, visit http://www.RealityCheckInc.com.

About Jim Chastain and Reality Check Consulting

Jim Chastain has over 30 years of experience working for a wide range of Fortune 500 consumer packaged goods clients, with an emphasis on consumer insights, marketing, and brand strategy. Chastain has worked in advertising agencies around the world and started Reality Check in 1996.

The qualitative consumer research firm is a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and master storytellers.

From moderation and recruitment, to field management and analysis, RealityCheck uses cutting-edge techniques and technology to humanize market research.

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Jim Chastain
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