iti Direct Mail Now Offering a Complete Range of Personalized Printing and Mailing Services

Share Article

One of the leading direct mail and printing companies is now offering a larger variety of services.

News Image
We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.

In an ever-changing world consumers across the globe have become accustomed to advertisements, which in effect, now require businesses that use direct mail to be unique in their marketing approach. And thanks to a new full range of personalized printing and mailing services being offered by iti Direct Mail, businesses now have the ability to not only stand out, but convert prospects into new customers at a higher rate.

“Consumers are very smart these days, so it is very important for business that rely on direct mail to be different,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized envelopes that do not look like junk mail. “We know that different things will work for different businesses, simply because every business has a unique type of customer it is trying to reach. In knowing this, we have added additional custom printing and mailing services.”

Barseghian explained that the added services include envelopes with handwritten fonts, snap packs, which can be personalized to the clients’ needs, mail merged letters, and a variety of personalized letter printing services.

He noted that handwritten fonts give businesses a powerful advantage over the competition by personalizing the look of the envelope. In addition, “handwritten fonts”, he said, “immediately take away the look of junk mail and catch the reader's attention much faster than other pieces of mail.”

The company spokesman went on to point out that another service it added, snap pack printing, consists of self-mailers with pressure sealed forms that require the recipient to tear off the perforated edges of the mail piece to open it.

A Snap Pack, according to Barseghian, is constructed from a single piece of paper that is folded and sealed closed with glue on the edges and mailed without an envelope. He noted that most snap packs are 8.5x11 or 8.5x14 size.

When it comes to businesses utilizing its mail merge service, Barseghain said that businesses benefit from a process of integrating raw data from a mailing list with a standard letter and the result is one customized letter per client name that contains particular information that comes from your mailing list. Barseghian also stated that the letters will appear professional and friendly and not portray mass mailings, which are usually interpreted as junk mail and are ignored by most people.

In addition to the wide range of services iti Direct Mail offers, Barseghian revealed that his company could also help businesses with direct mail cost-saving measures.

“We have some of the lowest minimums in the industry. Our letter printing services, which is the core of our business, only requires a 50 piece printing minimum.” Barseghian also said, “Our e-commerce site has been modified to accommodate smaller clients that place regular orders. Unlike our competition, we spend quality time with all clients to recommend products that will benefit them most. Regardless of the order size we consult with each client initially (free of charge) to make recommendations for your letter printing package, which we feel, will benefit them greatly based on our experience from over the past 12 years.”

For more information, please visit: and

About iti Direct Mail

iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not an average print shop.

We specialize in postcard printing ( and mailing custom tailored letters for our clients. We save you time, labor, and money with your in house printing needs.

We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.

Contact Details:

iti Direct Mail
115 West California Blvd
Ste 286
Pasadena, CA 91105
Phone: 866-558-6365
Fax: 866-558-6365

Source: iti Direct Mail


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alan Barseghian
since: 09/2013
Follow >
Iti Direct Mail
since: 06/2015
Like >
Follow us on