Limited Edition Heisenberg Blue Ice Vodka Available Nationwide

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Special Edition Blue Ice Vodka Inspired by the Heisenberg character in the hit Sony Pictures Television Series "Breaking Bad".

Heisenberg by Blue Ice Vodka

“The Dude had his White Russians, the Blues Brothers had their Night Train… and now Heisenberg has his very own Blue Ice Vodka!” said Vince Gilligan, Executive Producer and Creator of Breaking Bad.

21st Century Spirits today announced their partnership with Sony Pictures Television launching a limited edition line of “Heisenberg” Blue Ice Vodka – inspired by the hit television series, “Breaking Bad.” Through this deal, brokered by brand management agency Julian Wolf, three special edition bottles of Heisenberg Blue Ice Vodka, with infamous Heisenberg quotes, are now available in stores nationwide. All three bottles are also available online, through ReserveBar.com/Heisenberg.

“The Dude had his White Russians, the Blues Brothers had their Night Train… and now Heisenberg has his very own Blue Ice Vodka,” said Vince Gilligan, Executive Producer and Creator of Breaking Bad. “I’m counting on our fans to use it in the creation of a great many delicious cocktails. I’m getting thirsty just thinking about it.”

Blue Ice Vodka is handcrafted in Idaho and made from premium, all-natural ingredients. Blue Ice Vodka uses continuous column distillation, combined with a patented five-stage filtration process making it among the purest products in the marketplace, today; leading to a gold medal at the 2014 San Francisco Spirits Competition and 94 points from the Beverage Testing Institute.

“We are extremely proud of this collaboration between one of the finest shows on television and our best in class Blue Ice Vodka,” said Thomas Gibson President of 21st Century Spirits. “Our desire for the ‘perfect batch’ of vodka mirrors the unyielding commitment to quality exhibited by both the series and the notorious Heisenberg."

Founded in 2002, Blue Ice Vodka is the #1 selling handcrafted, premium, American, potato vodka in the country. Blue Ice was designed for the vodka purist, with a refined palate, using only the highest level of ingredients: Idaho Russet Potatoes and pristine water sourced from the largest volcanic aquifer in the country. Blue Ice Vodka does not add sugar and is certified gluten-free and Non-GMO. Heisenberg Blue Ice Vodka is available in 750ml bottles.

About Blue Ice Vodka
Blue Ice Vodka (750 ml MSRP $23.95) is a premium American spirit made from Idaho Russet Burbank Potatoes and is produced in Rigby, Idaho. Blue Ice added Blue Ice Organic Wheat Vodka (750 ml MSRP $26.95) and Blue Ice G Vodka (750 ml SRP $17.99) expanding the brand's commitment to premium vodkas reflective of the purity of America's natural resources. Blue Ice Vodka is owned by 21st Century Spirits based in Los Angeles, California. For additional information, visit http://www.blueicevodka.com

About Julian Wolf
Julian Wolf is a brand management agency that brings expert teams to manage brands across a full spectrum of creative, licensing and promotional services.

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Nicole Valenzuela
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