Our integration approach with Marketo, for instance, goes far beyond most webcast solutions.
Chicago, Illinois (PRWEB) June 10, 2015
INXPO, the leading provider of enterprise digital video communication solutions, today announced its 12.5 product release will be available June 20, 2015. The Sneak Peek, a live video program to provide more information about the new capabilities for customers, will take place today and be available on-demand along with product videos and release notes covering all of the release features thereafter from INXPO U, the company’s award-winning customer video portal.
“Our customers use our enterprise video solutions for CEO town hall meetings, employee onboarding, marketing demand generation, and other mission critical communication programs. We continue to enhance our integration with enterprise communication, learning, marketing automation, and other enterprise infrastructure,” commented Rich Hawkinson, Executive Vice President of Product Services for INXPO. “Our integration approach with Marketo, for instance, goes far beyond most webcast solutions. This approach utilizes APIs to enable our joint customers to use rich consumer behavior data to power Real Time Personalization, lead scoring, or create sophisticated triggers and smart lists.”
Highlights of the upcoming release include:
- Streamlined campaign configuration with marketing automation providers including Marketo and Eloqua
- Video conferencing integration to offer more interactive options for live presenters to reach audiences
- New personalization and design capabilities, including themes, templates, transitions, buttons and user interface elements for marketers to create a fully branded experience
- Enhanced mobile experience with additional features including a presentation preview mode and on-the-fly presenter annotations
- Interactive Quick Start Guide and user interface improvements for self service customers
As recently reported in The Forrester Wave(TM): Enterprise Video Platforms and Webcasting, Q1 2015 “INXPO is a good all-around choice for enterprise-wide webcasting and video on demand needs.” The report further explains INXPO’s enterprise and integration capabilities: “It has integrations with employee social platforms, social marketing sites, and marketing automation applications. It supports both Internet and enterprise CDNs, and can provide a caching server for behind the firewall delivery. Forrester was also impressed with INXPO’s tools for attendee engagement scoring for marketers.” For a complimentary copy of this Forrester Research report, visit http://www.inxpo.com/Forrester-Wave-report/
About INXPO
INXPO, the leading provider of enterprise video communication and audience engagement solutions, makes organizations seem small again by helping leaders reach, engage, and motivate large, distributed audiences. Our solutions combine live and on-demand video with social engagement tools that create memorable experiences and measurable results. INXPO Business TV, Webcasting, and Online Events offer secure, branded destinations that people can access from virtually any device. Leading companies like Aon, EMC, GAP, Microsoft, and UnitedHealthcare rely on INXPO to engage and inspire their audiences to innovate, increase revenue, and improve operating efficiency. Communicate better. Drive results. http://www.inxpo.com