New York, NY (PRWEB) June 10, 2015
Neutrino Media Group's (NMG) ad tech division Neutrino (NMG) Digital is proud to announce its agreement to use LiveRail – a Facebook company - as its ad serving partner for NMG’s full service programmatic video platform.
NMG will use Liverail's ad server to deliver ads from its robust platform for advertisers and demand partners. In addition, NMG will be serving ads across LiveRail's network partners, for the publishers that it either owns, operates or partners within a syndication capacity. Neutrino's partnership with LiveRail targets large, high-volume publishers with high-quality desktop, mobile and video inventory. NMG also offers preferred buyers the first right to premium inventory, enabling the highest level of real time optimization as well as security and safety against ad fraud.
NMG Digital, with its high yield platform, has opened up a large position in the digital advertising market and operates as the in-house yield optimization and revenue driver for several large global publishers across display, mobile and now video. Working on a selective, invite only basis with publishers proven to have only quality inventory, NMG Digital's platform increases the value, sales and fill of their publisher’s inventory. Through carefully augmented floors, yield optimization, technology, private auctions, multiple bid systems per geo, and tight relationships with advertisers and trading desks, NMG achieves industry leading yield and fill rates.
Scott Rosenblum, NMG's CEO, “For the right publisher; who is serious about challenging values in their tiering system of demand partners, Neutrino Digital is the best breed solution. By working with LiveRail we can continue challenging the expectations of our publishers from what they have seen in their remnant sales across mobile, display and now Video. LiveRail's combination of robust ad serving and their newly developed data products will only lend further strength to our existing robust sales platforms”
For more information about this partnership or to interview Scott Rosenblum, please contact Ivana Robles at ivana(at)wunderlichinc(dot)com