Selling Power Announces Media Sponsorship of INmarket 2015

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At the INmarket conference in San Francisco on July 8, hundreds of B2B marketing and sales leaders will gather to learn how to leverage data and predictive intelligence for improved performance.

Selling Power, publisher of Selling Power magazine, is pleased to announce that it will serve as a media sponsor of the upcoming INmarket conference, hosted by 6sense. The event will take place July 8, 2015 in San Francisco at the Four Seasons Hotel. Registrations are available at https://inmarket.6sense.com/registration/.

Event Theme: Data-Driven Marketing

The conference is centered on the theme “The Dawn of Data-Driven.” Presentations will focus on technology tools and leadership initiatives that can help both sales and marketing teams drive highly efficient and effective results around common challenges, including lead generation, lead nurturing, prospecting, pipeline management, and closing deals.

Event Speakers: Box, Cisco, Elqua, and More

Speakers represent award-winning enterprise B2B marketing teams at such companies as Box, Cisco, Eloqua, LinkedIn, Marketo, salesforce.com, and more. Leaders and experts from 6sense will also be speaking, including CEO and founder Amanda Kahlow, CTO and Co-founder Viral Bajaria, and UX designer Daniel Schwartz.
A full list of speakers can be found at https://inmarket.6sense.com/speakers/.

Why Data and Predictive Applications are the Future

Selling Power founder and publisher Gerhard Gschwandtner says that savvy B2B sales and marketing leaders are “taking steps now” to prepare for a future that is governed by data and predictive insight.

“Predictive analytics is a hot topic in the world of sales and marketing right now,” Gschwandtner says. “The March issue of Selling Power magazine was devoted to the topic of predictive analytics. Our May issue addressed big data for sales. Our reporting has shown that these tools are completely transforming the way companies are finding and closing opportunities and increasing revenue growth.”

Amanda Kahlow, CEO and founder of 6sense, says that 6sense customers have seen “unprecedented growth” as a result of using predictive lead-score solutions. “They've seen 20x conversion rates and doubled the size of their sales opportunities using 6sense data,” she says. 6sense customers include Cisco, Dell, NetApp, VMware, NetSuite, CSC, Lenovo, CBS Interactive, Xactly, Blue Jeans, and more.

To learn more about INmarket, visit https://inmarket.6sense.com/.

About Selling Power
Selling Power magazine has been the leading periodical for sales managers and sales VPs since 1981. Each year Selling Power publishes ranked lists, including the 50 Best Companies to Sell For, the Top 20 Sales Training Companies, and the Selling Power 500. In addition to its monthly magazine, Selling Power Inc. maintains two blogs, weekly and daily newsletters, and a series of video interviews with B2B executives, experts, and authors. Selling Power is a regular media sponsor of the Sales 2.0 Conference. To learn more, visit http://www.sellingpower.com/.

About 6sense
6sense's mission is to provide leading companies with 100 percent visibility into buyers, enabling competitive dominance in their markets. 6sense is the central nervous system powering all marketing, sales and business operations teams. 6sense predicts who will buy what products when and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions. Headquartered in San Francisco, 6sense is backed by Bain Capital Ventures, Battery Ventures, Venrock and Salesforce.

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Lisa Gschwandtner
Selling Power
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