nChannel’s New Offering Perfects Product Management for Merchants

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Revolutionary Product Information Management Application Saves Merchants Time, Money & Improves Customer Experience

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The features and usability of the nChannel PIM should give omni-channel vendors the one tool that would change their operations in a hugely beneficial way.

For major retailers, online merchants and Main Street stores alike, effectively managing product information is a big challenge, and a missed opportunity to drive sales. According to QualQuant Signals, product information is the single most influential content to raising purchasing intentions. Today, nChannel, the leading provider of multichannel management software that simplifies selling for merchants of any size, announced the availability of its robust nChannel Product Information Management (PIM) Cloud Application to help merchants improve the customer experience by delivering better insight into products.

“Amazon has set the standard for the online shopping experience,” said Steve Weber, CEO of nChannel. “Shoppers today expect to be able to search and find products based on very specific product details, which is why merchants must manage and present richer product detail in all of their online channels. In-depth product information serves as the GPS for a customer’s shopping experience, and also helps merchants offer larger product assortments and ensure consistency across multiple sales channels.”

nChannel’s Product Information Management (PIM) application takes a unique approach to managing product information and listings. By importing product data from multiple sources and suppliers into a single catalog, nChannel gives merchants the tools to bulk update, merchandise, and categorize the products in their system. nChannel takes it one step further by helping retailers publish those products to virtually any sales channel or B2B customer. Other key features include:

  •     Reusable import and export templates that memorize formatting rules to eliminate duplicate effort
  •     Robust bulk editor that replaces Excel
  •     Collections builder to organize product information and prepare it to list in each channel
  •     Tight integration into selling platforms (POS, eCommerce, Marketplace)

“The ability to easily manage product information across multiple channels, including e-commerce platforms such as Magento and Shopify, has long been the missing piece for efficient online retailing,” said Bret Williams, Chief Technology Officer at ONELIVE Media and author of Mastering Magento. “The features and usability of the nChannel PIM should give omni-channel vendors the one tool that would change their operations in a hugely beneficial way.”

Gartner recently released the report “Digital Commerce Vendor Guide 2015” identifying representative vendors in the newly defined “Marketplace/Channel Integration Platform” category and named nChannel among them . In the same report, Gartner predicts, “by 2018, more than 50% of commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience.” 1

nChannel has experienced explosive growth thanks to increasing market demand for its innovative multichannel management platform that helps sellers provide a seamless experience across all channels by enabling all existing technology to work together in a single platform. In fact, the number of its subscribers has increased by 71 percent year over year, and its recurring subscription-based revenue is up 58 percent since last year.

About nChannel
nChannel is the leading provider of multichannel management software that simplifies selling for merchants of all sizes. nChannel enables merchants to sell any product in any channel, online or offline, by providing a single, cloud-based platform that easily integrates with existing systems to help sellers improve the management of product information, streamline supply chain processes and enhance the overall shopping experience for customers. With better business intelligence and increased exposure, nChannel subscribers are improving multichannel operations resulting in new opportunities for repeat business and revenue and making them more competitive than ever before.

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1 Gartner “The Gartner Digital Commerce Vendor Guide, 2015”, by Chris Fletcher, Gene Alvarez, Penny Gillespie, David Kohler, Jason Daigler, and Yanna Dharmasthira, 09 April 2015.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Shilpa Marano
nChannel
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