PureRED Integrated Marketing Innovates US e-Commerce Photography

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PureRED Integrated Marketing becomes the first nationwide creative agency to implement StyleShoots, revolutionizing photography for e-commerce with exceptional quality, speed and savings.

“PureRED made the decision to invest in the StyleShoots systems to help increase our ability to produce higher quality imaging at higher volumes."

Continually striving to drive clients’ success through new technology and process advancements, PureRED Integrated Marketing is adding StyleShoots fashion photography systems to its studio line-up.

“PureRED made the decision to invest in the StyleShoots systems to help increase our ability to produce higher quality imaging at higher volumes. Today’s e-commerce business environment requires agencies such as PureRED to produce online advertising content at greater speeds. These systems will support us in achieving these requirements. We are excited to be the first nationwide sgency in the U.S. to partner with StyleShoots in delivering our imaging content services to the marketplace,” says Amy Reach, PureRED’s Chief Creative Officer. “As e-commerce, in particular, continues to experience rapid growth, we will continue to invest in the technology to develop exceptional content with speed and efficiency to keep our clients a couple steps ahead by partnering with resources, like StyleShoots, who share our vision for the future of the industry.”

PureRED is the first nationwide North American creative agency to purchase the StyleShoots equipment. "Posting double-digit growth into 2018, U.S. e-commerce revenue is forecasted to reach $350B in 2015, and is the underlying
driver for brands that face increasing backlogs of product photography with shorter turn-around times to provide quality images to the e-commerce shopper," says SVP of Sales, John Williams at Focal Media Group, adding, "The adoption of new technology to drive revenue growth is accelerating, and the automation provided by StyleShoots neatly addresses these developing challenges."

PureRED has partnered with the exclusive U.S. StyleShoots distributor, Focal Media Group, to integrate and deploy this technology. Mark Duhaime, CEO of Focal Media Group says, ‘It has been great working with PureRED on the integration of this technology. They recognize the benefits of this system and how it will have an immediate positive impact on their business and their clients.”

About PureRED Integrated Marketing: PureRED Integrated Marketing provides integrated solutions that are customized to meet clients’ needs across all channels. With nearly 50 years of proven experience in the retail and B2B sectors, PureRED partners with clients on the front-end, as an extension of their marketing and advertising teams, by interacting and collaborating in their day-to-day processes. PureRED has pioneered the transition of print assets to digital channels in the advertising industry, and has built tools and processes to lead those transitions for many clients. Headquartered in Atlanta, GA, PureRED also has offices in 10 other US cities, including Charlotte, Dallas, Minneapolis, Philadelphia, Pittsburgh and San Francisco. For more information, visit http://www.purered.net

About Focal Media Group: Focal Media Group focuses on advanced technology solutions for product photography workflows in North America using a variety of emerging capabilities. As the exclusive distributor for StyleShoots, Focal Media Group provides technology showrooms in both New York City and Los Angeles for clients to test horizontal models (flat or lay-down styles) and vertical models (mannequin or on-form styles) for comparison to existing workflows. For more information, visit http://www.focalmediagroup.com

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Michael Dawkins
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