We've made a tremendous impact in just two years, in a unique partnership that's helped to protect millions of children...
(PRWEB) June 09, 2015
The United Nations Foundation and Walgreens were presented with the Silver Effie Award in the Healthcare Services category at the North American Effies gala in New York City last week for the 2014-2015 Get A Shot. Give A Shot® campaign. The Effie Awards are known by advertisers and agencies globally for recognizing any and all forms of marketing communication that contribute to a brand's success.
As the nation’s largest drugstore chain, Walgreens focuses many of its social responsibility efforts on supporting the health and well-being of communities throughout the U.S. and around the world. Walgreens and the United Nations Foundation first launched the Get a Shot. Give a Shot campaign in 2013 to provide life-saving vaccines to children in developing countries. For each immunization administered at a Walgreens pharmacy or Healthcare Clinic during year-round promotional periods, the company donated the value of a life-saving vaccine.
The campaign used a combination of national and local press, advertising and events to increase awareness and consideration of immunizations at Walgreens. Get a Shot. Give a Shot was chosen for the vast tactical plan which delivered incredible results – resulting in a donation to the UN Foundation’s Shot@Life campaign equivalent to the value of 6 million life-saving childhood vaccines – twice the amount donated in its inaugural year.
“We’ve made a tremendous impact in just two years, in a unique partnership that’s helped to protect millions of children from life-threatening illness around the world, by also striving to improve immunization rates here in the U.S.,” said Richard Ashworth, Walgreens president of pharmacy and retail operations.
“The success of Get a Shot. Give a Shot is a testament to our strong partnership and Walgreens commitment to serving children in developing countries,” said Devi Thomas, Director, United Nations Foundation’s Shot@Life campaign. “Walgreens’ dedication to providing millions of life-saving vaccines has raised the profile of global childhood immunizations and has enabled so many children a shot at happy, healthy lives.”
A full list of the 2015 North American award winners can be found here.
Shot@Life, a campaign of the United Nations Foundation, educates, connects and empowers Americans to help protect children in developing countries from vaccine-preventable diseases. By joining this movement, you can help save a child’s life every 20 seconds by learning about, advocating for and donating vaccines to children who need them most. Go to ShotAtLife.org to learn more.
About the United Nations Foundation
The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. The UN Foundation builds and implements public/private partnerships to address the world’s most pressing problems, and works to broaden support for the UN through advocacy and public outreach. Through campaigns and partnerships, the organization connects people, ideas, and resources to help the UN solve global problems. The campaigns reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit http://www.unfoundation.org.
Walgreens (http://www.walgreens.com), the nation's largest drugstore chain, constitutes the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,232 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country.