Underground Elephant Acquires Top Insurance Site, ZipQuote.com

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Underground Elephant, one of the nation’s fastest-growing B2B customer acquisition companies, has acquired ZipQuote.com, a prominent B2C website that uses real-time quoting to connect online consumers to insurance providers.

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“While big lead aggregators actively block progress in the insurance industry, Underground Elephant and ZipQuote will continually innovate on behalf of agents, providing the insurance industry with high-intent prospects as efficiently as possible.

By leveraging ZipQuote.com’s Internet domain strength and consumer-matching technology, Underground Elephant will further expand its robust portfolio of proprietary lead generation assets.

Agents, carriers, and the insurance industry as a whole are positioned to benefit from this strategic expansion, as Underground Elephant continues to meet growing demand for its products by further increasing its capacity to deliver high-intent leads with exceptionally low conversion costs.

“The acquisition of ZipQuote.com is an invaluable addition to Underground Elephant’s ever-accelerating momentum as the insurance industry’s preferred independent lead generator.” remarks Jason Kulpa, CEO of Underground Elephant. “While big lead aggregators defend the status quo and actively block progress in the insurance industry, Underground Elephant and ZipQuote can and will continually innovate on behalf of agents, providing the insurance industry with high-intent prospects as efficiently as possible. It’s the right thing to do.”

Bob Bernstein, CEO of ZipQuote.com added, “Underground Elephant was ultimately the best partner to drive the vision of making ZipQuote a household brand through quality traffic acquisition.”

In order to further streamline the user experience of its thousands of agents, Underground Elephant will transition the insurance-specific portion of its business to the new ZipQuote brand, which remains “Powered by Underground Elephant” in terms of both technology and leadership.

Both brands remain independent, meaning ZipQuote will deliver the same high-quality leads, personalized services, and trusted expertise expected by Underground Elephant customers.

Underground Elephant purchased ZipQuote.com and related entities for an undisclosed sum. This marks Underground Elephant’s first acquisition of 2015 and occurs in step with its own internal expansion, as it continues to create jobs, form new partnerships, and advance its position as a technology leader in Southern California.

About Underground Elephant

Founded in 2008, Underground Elephant is a performance-based marketing technology company that provides Internet marketing software, customer-acquisition solutions, and enterprise-grade SaaS partnerships. Servicing multiple industries, including auto insurance, post-secondary education, health insurance and home services, Underground Elephant’s highly efficient, proprietary technology generates qualified customer inquiries across a wide array of digital channels and devices with low conversion costs. For more information, visit http://www.undergroundelephant.com.

About ZipQuote (Powered by Underground Elephant)

ZipQuote is a popular insurance lead generation provider with B2C product offerings and B2B lead generation services for agents. For consumers, ZipQuote provides an online destination where prospective insurance buyers can research information and receive real-time quotes based on ZipQuote’s proprietary matching technology and partnerships with locally registered agents. For agents, ZipQuote offers high-intent leads and personalized services to meet each agent’s unique business needs. Additionally, ZipQuote Exchange is a streamlined management platform that simplifies agents’ lead buying needs. For more information about ZipQuote, visit http://www.zipquote.com.

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Jarrod Russell
ZipQuote
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Stacy Mendes
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