BSG Financial Group Announces Expansion of Marketing Team with Two Industry Veterans

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Michele Rehm and Christi Tillett are added as Marketing Manager and Sales and Marketing Coordinator to build on the company’s excellent foundation as a leader in providing revenue-enhancement solutions for financial institutions.

This new marketing team is well-equipped to build on our excellent foundation and achieve our aggressive sales objectives.

BSG Financial Group, a group of independently organized companies that provides revenue-enhancing programs—combined with compliance solutions—for financial institutions nationwide, announced today the appointment of Michele Rehm as Marketing Manager and Christi Tillett as Sales and Marketing Coordinator. Rehm and Tillett—who both have previous work relationships with BSG Financial—will collaborate with the business development team to implement sales, marketing, and public relations initiatives for the company’s expanded service offerings. Both report to company President Jeffrey Harper.

“Michele’s knowledge of the financial industry and our revenue-enhancement programs, coupled with her expertise in brand-building and social media is a perfect fit for our growth plans,” said Harper.

Rehm, who was marketing director for the company until 2010, has returned to capitalize on BSG Financial Group’s leadership in the marketplace, bringing more than 30 years of marketing and communications experience. Most recently she served as marketing manager at VoicePad in Louisville, Ky, where she helped build the company’s brand image, web presence and inbound lead strategy.

“BSG Financial Group is perfectly poised to help even more financial institutions meet their revenue goals in this compliance-burdened environment," observed Rehm. “I’m thrilled to be back and part of such a driven, goal-oriented company.”

Tillett joins the BSG Financial Group marketing team after having worked as a representative, team leader and manager for its customer service department. In these positions she developed not only a deep understanding of the company’s services, but also its clients’ objectives and goals. “Christi’s quick rise within our company is a testament to her value. Her attention to detail and excellent customer service skills will serve our clients well,” said Harper.

“This new marketing team is well-equipped to build on our excellent foundation and achieve our aggressive sales objectives. It’s an exciting time here at BSG Financial Group,” said Harper.

About BSG Financial Group
Louisville, Ky.-based BSG Financial Group is a group of independently organized companies that provides revenue-enhancing programs—combined with compliance solutions—for financial institutions nationwide. BSG Financial Group has been a provider of innovative overdraft programs since 1999, including the industry’s first cloud-based overdraft management solution, Courtesy Connect®/Courtesy Limit™.

The company’s additional revenue-enhancing solutions include: Demand Deposit Account Management; Fee-Based Packaged Checking Accounts; Expense Management & Vendor Negotiation; Vendor Management; Social Media Management; and Appraisal Management Services.

The BSG Financial Group™ includes the following independent companies: CourtesyCloud Management Solutions, LLC; BSG Financial, LLC; IQ Development, LLC; and Sales Performance Group, Inc.

For more information about the company, visit http://www.BSGfinancial.com.

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Michele Rehm

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