Unmetric Partners With Kinetic Social to Provide Competitive Insights for Social Media Ad Campaigns

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Partnership enhances Kinetic’s social media campaign reporting for brand and agency clients

Unmetric, the only social media intelligence platform focused on brands, today announced a partnership with Kinetic Social, a leading social data and ad technology company. Under the partnership, Kinetic Social’s content management teams will integrate insights and data from Unmetric’s competitive intelligence and benchmarking platform into the Reporting Suite of Kinetic’s social media planning and ad buying software.

"Social advertising strategy is dictated by listening to consumers, perhaps more than any other online media channel," said Don Mathis, CEO of Kinetic Social. "Brands and agencies have direct access to the consumers, but gathering all of that information and applying it to a campaign is a challenge. Unmetric's reporting capabilities make it easier for us to share audience and campaign insights with our clients, and to make recommendations based on the feedback."

Unmetic’s social intelligence and benchmarking platform provides brands and agencies with comprehensive analysis of metrics that matter and competitive benchmarking of efforts against industry competitors, which fuels creative inspiration based on what’s proven to work. Unmetric’s suite of social analytics tools are the choice of modern marketers at global brands and award-winning digital agencies.

“As brands invest more in paid social media to reach customers, they need solid strategies and technology to evaluate the spend and success of their efforts,” said Lux Narayan, CEO of Unmetric. “Reports, while seemingly unsexy, are actually the linchpin of all digital marketing campaigns and the only way to uncover competitive insights from social media advertising. Brands and agencies able to quickly view and digest in-depth campaign data can adjust and adapt faster based on consumer engagement.”

To find out more about Unmetric’s social media analytics and benchmarking solutions, visit http://www.unmetric.com.

About Unmetric
Founded in 2011, Unmetric is the only social media intelligence platform focused on brands and trusted to arm the modern marketer with the tools to ideate, compare and analyze the channels, content & campaigns of thousands of brands. Unmetric combines the power of people and technology to track and analyze the online behavior of 25,000 brands segmented across more than 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. The company is headquartered in New York City with additional offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.

About Kinetic Social
Kinetic’s social marketing platform and team of experts help brands create welcome, engaging and empowering experiences for consumers. Through every level of service, we design and manage campaigns across social channels and the open web. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step to deliver quality encounters that delight consumers, build brand value and drive sales. Kinetic is based in New York with offices in Toronto, Chicago and San Francisco. More at http://www.kineticsocial.com.

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Peter Moran
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