New York, NY (PRWEB) June 24, 2015
After considering dozens of agencies, Gogobot awarded its annual public relations contract to Abelow PR, which specializes in promoting travel and lifestyle clients across all media platforms, as well as social media activities.
Gogobot helps its members discover great places to stay, eat and play that are suited to their interests, whether they are traveling on vacation or exploring their own neighborhood. What distinguishes Gogobot from other travel tools is its tailored approach to providing members with recommendations based on the Tribes you select. Gogobot has 19 Tribes you can join including Adventure Travelers, Family Travelers, Foodies, Luxury Travelers, LGBT, etc. Both Gogobot’s site and its apps are free to use. Abelow PR will use these distinctions to generate awareness about Gogobot and its Tribes via media outreach and in person events.
The agency will focus on general corporate announcements (like its recent partnership deals with HomeAway, Leonardo Hotels and Kiwi Collection) and product news (like the company’s recent announcements regarding GoGo This Week launching in four new cities and the launch of Gogobot’s Apple Watch app). Using its creativity, a hallmark of the agency, Abelow PR will tie-in Gogobot’s data pushes and announcements with pop culture events and news cycles to help educate consumers about emerging destinations, as well as travel deals and steals they can take advantage of.
Abelow PR was selected, according to Gogobot’s Krista Canfield, vice president of corporate communications, for its deep knowledge and contacts in the travel and hospitality space, especially with top tier media. This includes Abelow PR’s numerous placements in such outlets as Conde Nast Traveler, Travel and Leisure and The New York Times, as well as special interest publications like Outside, Out and Saveur.
For further information visit http://www.abelowpr.com and contact Lorraine Abelow, head of the award-winning NYC PR agency.