IDenTV's AURORA: Ad-Detection & Competitive Intelligence Platform Set For Summer Release

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IDenTV's ad-detection product AURORA will be rolling out this summer

Partnering with Cedar Rapids based Circle Computer Resources and Miami based United Teleports, IDenTV’s ad-tech product Aurora is set to make its national debut this summer, covering 250+ of the top cable and satellite channels in the United States and tracking thousands of unique commercials. This is the first step in bridging the gap between TV and Digital advertising - the unique real-time nature of the platform creates unparalleled TV analytics and customizable business intelligence (BI) for the advertising ecosystem as a whole, driving value by automating processes, optimizing workflows and providing actionable analytics for data-driven decision makers in both TV and Digital advertising.

The future is now; Aurora is over-the-top, both in the method media is being monitored, and also in the application of the suite of technologies. IDenTV’s suite of automated content recognition (ACR) technologies includes: Video & Audio Fingerprinting, OCR, Logo detection Object & Facial Recognition and a lightning fast multidimensional vector based search engine (A/V search). These technologies can be applied all along the value chain including in the advertising sector providing real-time commercial spot-tracking, that has performed at 99.5% accuracy to the station post-log and affidavit level in pilots with Media Design Group, an LA based TV agency and outperformed comparable market spot-tracking solutions in both speed and quality of data provided. This allows for agencies and a-like to leverage a truly unique spot-tracking solution that provides better results than competitor solutions and does not require the use of archaic and intrusive product cycle processes such as digital watermarking or specialized encoding. The Aurora methodology enables tracking and reporting over-the-top on any/all commercials airing on the top U.S. networks, coupled with an easy to use and client-specific customizable front-end BI platform for dynamic macro and micro level market intelligence. Aurora is able to provide granular competitor tracking as well as dynamic market research report generation including dashboards and visualizations making the outputted analytics immediately actionable. The applications of the technologies does not end with only the “off-the-shelf” product - the low latency and high accuracy of reporting creates derivative products, one specifically renders the current network/station content logging processes and solutions (airchecks, playout reports/logs) useless in comparison. Aurora can be inserted with ease directly into the technical workflow of any network or group of networks, as well as various other broadcast management software solutions enabling the creation of a unified, efficient and real-time logging process that improves workflows while adding tremendous value in terms of both time and money saved and in the actionable and highly accurate analytics and insights produced.

To find out more, visit IDenTV's website at

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Amro Shihadah
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