Atomic Direct Releases DRTV Spots for Mission Athletecare

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For the third year in a row, Atomic Direct has produced campaigns for two Mission Athletecare products.

At Atomic we love building strong relationships with clients through OmniChannel campaigns.

For the third year in a row, Atomic Direct has produced campaigns for Mission Athletecare products. This marks the third year that Mission’s EnduraCool Towel campaign has aired, and the second year for Mission’s Multi-Cool.

Both products rely on EnduraCool technology (when wet) to cool the products to 30 degrees below average body temperature. The Towel spot features endorsements by professional athletes Serena Williams, Jimmie Johnson, and Drew Brees. The Multi-Cool spot features Mia Hamm and Kevin VanDam.

Each campaign includes one and two-minute direct response television spots as well as web and in-store videos. This year’s Towel spot features brand new footage, actors and athlete testimonials; the Multi-Cool spot takes existing footage from last year’s spot. Each campaign encourages viewers to go to a Lowe’s store, order directly by phone or buy online at All orders placed over the phone or online receive a free sports bag.

“At Atomic we love building strong relationships with clients through OmniChannel campaigns,” states Atomic Founder & CEO Doug Garnett. “Thanks to the power of DRTV demonstration, we are able to continue to deliver such powerful results for Mission Athletecare.”

About Atomic Direct
Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Atomic clients include: Lowe’s, Misison Athletecare, Rubbermaid, DuPont, Drill Doctor, Kreg Tool and Briggs & Stratton. Visit the company online at: or read the blog:

About Mission Athletecare
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The Company first unveiled its line of innovative EnduraCool™ instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at and follow the brand on Twitter @MissionAthlete.

For More Information:
Cydni Anderson
Account Executive

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Cydni Anderson
Atomic Direct
+1 (503) 296-6131
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