Washington, D.C. (PRWEB) June 11, 2015
Applied Predictive Technologies (APT) announced today that Publix—one of the ten largest-volume supermarket chains in the United States—has extended its partnership and will continue to license APT’s Test & Learn® software for another five years. Publix, an APT client since 2010, also licenses APT’s Market Basket Analyzer and Network Planner software.
This announcement comes at a time when many food retailers are experimenting with a variety of initiatives, ranging from targeted promotions to in-store restaurants, to draw new and existing customers to their stores.
Maria Brous, Publix Director of Media and Community Relations, said, “In an employee-owned organization as large as Publix, suggestions on which services, products, and innovations we should introduce next come from across the business. APT’s software enables us to quickly evaluate each of these ideas so that we can allocate funds to those that work and scale back the ones that don’t.”
Brous added, “Beyond using Test & Learn software, we have invested in APT’s Network Planner and Market Basket Analyzer software as well. APT’s Market Basket Analyzer puts transaction-level data at our fingertips, enabling us to rapidly generate insights and try new and bolder ideas that enhance the customer experience and strengthen our brand.”
On the relationship, APT SVP Marek Polonski commented, “APT is honored to be serving Publix, and we look forward to continuing to support Publix’s team as they rapidly and rigorously test new ideas to determine whether they produce a real return on investment.”
Founded in 1930, Publix Super Markets is the largest employee-owned supermarket chain in the United States, with over 1,100 locations across Florida, Georgia, Alabama, South Carolina, Tennessee, and North Carolina with 2014 sales of $30.6 billion. Publix and its associates excel in community involvement, volunteerism and a commitment to its market areas and beyond. Publix's commitment to diversity has contributed to its success in being a great place to work and shop. The mission at Publix is to be the premier quality food retailer in the world. Learn more at http://www.publix.com.
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.