InviteUp Selects PMBC Group to Represent Event-Centric Dating App

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Mobile application company InviteUp has selected Los Angeles technology public relations firm PMBC Group as its agency of record. PMBC Group will be responsible for publicizing the event-based mobile dating app as well as positioning founders Mitch and Avi Kahan as experts in the dating space.

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We are excited to act as a strategic partner in InviteUp’s launch into the mobile space as we generate significant media awareness with a strategic thought leadership and download-driving media relations campaign.

Mobile application company InviteUp has selected Los Angeles technology public relations firm PMBC Group as its agency of record. PMBC Group will be responsible for publicizing the event-based mobile dating app as well as positioning founders Mitch and Avi Kahan as experts in the dating space.

“We are excited to act as a strategic partner in InviteUp’s launch into the mobile space as we generate significant media awareness with a strategic thought leadership and download-driving media relations campaign,” says Ola Danilina, CEO and founder of PMBC Group.

InviteUp was created to efficiently and easily connect users, based on the premise that people are looking to meet other singles in person at their favorite locations. Rather than rely on algorithms, the app allows users to find potential matches through actual venues and events, such as a favorite coffee shop or an upcoming sports game. InviteUp leverages Foursquare’s 65 million locations, enabling users to post and select dates at specific locations and to share their favorite locations with others.

Users can view potential matches by favorite date venues, posted dates or profile photos. Users can also filter potential matches by age, location and other lifestyle criteria. Unlike other event-centric dating apps, InviteUp's innovative interface allows users to precisely define where to meet, and when to go before talking. This unique approach lets people plan in-person meetups within minutes instead of wasting time messaging back and forth without ever actually going on a date. InviteUp gets people offline as quickly as possible so they can meet new faces at their favorite places.

InviteUp is available for download in iOS on the App Store while in beta. It is currently available for use in the Greater Los Angeles area only.

About PMBC Group

PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com

About InviteUp

InviteUp is an event based, mobile dating app that fast forwards through small talk and quickly connects users for an in-person meeting at the places they want to go. Not reliant on algorithms, InviteUp connects users interested in the same places and events by allowing them to define the details of their ideal date upfront. Potential matches can be filtered by age, location, looks and other lifestyle criteria. Dates are searchable by Places (location) or Faces (user profile photos). Launched in beta in March 2015, InviteUp is a Los Angeles-based company founded by Los Angeles restaurant and real estate entrepreneur brothers Mitch and Avi Kahan. For more information please visit http://www.InviteUp.com.

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Lisa Inouye
PMBC Group
+1 (310) 777-7546
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