Former LPGA Golfer Anna Rawson Accepts a Leading Role at Parsons Xtreme Golf (PXG)

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Bob Parsons Tees-up a Marketing Campaign That Is Sure to Shake-Up the Golf Industry

GoDaddy Founder Bob Parsons Announces LPGA Golfer Anna Rawson as the Spokesperson for Parsons Xtreme Golf (PXG)

GoDaddy Founder Bob Parsons Announces LPGA Golfer Anna Rawson as the Spokesperson for Parsons Xtreme Golf (PXG)

PXG is reinventing how people think about their golf equipment. The company isn’t asking anyone to change the way they play – they're simply inviting golfers to improve their game by expecting more from their clubs.

In a move that will continue to differentiate Parsons Xtreme Golf from other golf equipment manufacturers, PXG has revealed Anna Rawson as its spokesperson. More than just a pretty face, Rawson is a recent MBA graduate from Columbia Business School. The Australian model is also an avid golfer, having played on the Ladies European and LPGA Tours. Rawson’s sultry, yet playful personality, paired with her precise golf swing and extensive knowledge of the sport make her an ideal partner.

“From tee to green, you’ve never played like this before,” said company founder and American entrepreneur Bob Parsons. “With just one swing, you can feel and see that PXG clubs are unlike anything else – and you can bet that our marketing is going to make some noise and shake-up the industry.”

The decision to take an unconventional approach to golf equipment marketing makes sense for PXG, which created a stir earlier this year by introducing its clubs on tour versus in the hands of consumers. Leveraging patented technology and sophisticated manufacturing processes, PXG clubs have been recognized for their performance at the highest level of the game. PXG clubs are currently being played on the PGA TOUR by Ryan Moore and on the Champions Tour by Rocco Mediate.

Rawson, who first partnered with Parsons in 2009 as a GoDaddy Girl, will be featured in a series of ad campaigns created by BIG YAM, The Parsons Agency. She will also host a series of Internet videos offering golf tips and tricks. These ads and videos are slated to roll-out in late summer 2015.

“PXG is reinventing how people think about their golf equipment,” said Anna Rawson. “The company isn’t asking anyone to change the way they play – they’re simply inviting golfers to improve their game by expecting more from their clubs. Not only do the clubs increase my distance and accuracy, they are strikingly beautiful. Just what I want in my bag. I couldn’t be more thrilled to help build what I believe will be an iconic brand.”

PXG 0311 irons and wedges are now available to demo and order at all Cool Clubs locations. For additional information about Parsons Xtreme Golf and its complete line of golf clubs, visit http://www.PXG.com.

About Parsons Xtreme Golf (PXG), A YAM Worldwide Business
Parsons Xtreme Golf (PXG) is based in Scottsdale, Arizona. The company was founded by GoDaddy founder, businessman and philanthropist Bob Parsons in 2014. Joining Parsons at PXG are golf club designers Mike Nicolette, who competed on the PGA TOUR for nearly a decade, and Brad Schweigert, who holds more than 150 golf-related patents. Leveraging patented technology and sophisticated manufacturing processes that integrate high-performance alloys and elastomers, PXG produces the finest golf clubs in the world. The company has been awarded ten patents for its proprietary designs.

Parsons Xtreme Golf is one of YAM Worldwide’s core businesses. Others include Scottsdale National Golf Club; Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Custom Finishing, Southern Thunder Harley-Davidson and alternate retail outlets Graceland Harley-Davidson and Blues City Harley-Davidson; YAM Capital; YAM Properties; BIG YAM, The Parsons Agency; and The Bob & Renee Parsons Foundation.

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Leela Brennan
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since: 01/2015
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