IDenTV Advances to Final Round of F50's Season 5

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IDenTV will present their ad-tech product AURORA on June 16th at The F50 Summit in San Francisco

IDenTV is one of 100 finalists in F50's Season 5

San Francisco based computer vision firm IDenTV has advanced to the final round of F50’s Season 5 Fund, which will be distributing $100 million dollars to the best of the top 100 startups that make the cut.

F50 is considering Aurora and IDenTV as an innovator in ad-tech space, which is days from completing its expansion to cover the top 250 cable channels in the US (which amounts to 80-90% of TV ad spend) at data centers located in Los Angeles and Miami. Aurora delivers industry leading ad-spot verification and clearance data for broadcast TV, along with pertinent metadata, and a customized analytics platform for business intelligence all in real-time without the use of invasive production cycle tracking technologies such as digital watermarking or specialized encoding.

F50 is a private founder and investor network that connects pre-series A startups with accredited investors (angels and VCs) for professional and strategic capital to help founders grow their businesses and set them on a path to success and positively impact the winning companies position when returning to the capital markets laying the foundation for future rounds to be successful capital raises.

IDenTV will be pitching their product at The F50 Season 5 (S5) Summit this June 16-17 in San Francisco as one of 100 startups to advance to the final round. During the summit, finalists will perform live demonstrations of their products and technologies for the network of investors and influential members of the F50 team.

About IDenTV: IDenTV’s mission is to provide a much needed solution that bridges the gap between TV and digital advertising. Their ad-tech solution - Aurora - uses a suite of automated content recognition (ACR) technologies to create analytics that are unparalleled in accuracy and speed. Using the suite or “tool-box” of ACR technologies, the value added is beyond audience metrics or spot tracking, the goal is to forge an environment that will provide the advertising ecosystem an opportunity to leverage truly real-time analytics to optimize their workflows, track competitors, effectively conduct advanced and effective multi-channel marketing and analysis such as cross-platform attribution. The talented engineers at IDenTV are only now scratching the surface of the technologies’ potential and limitless applications – including their role in optimizing programmatic/RTB digital marketing and facilitate real-time, data-driven and automated marketplaces for television including programmatic or real-time-bidding environments with advanced targeting and dynamic ad-insertion.

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Amro Shihadah
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