IDenTV Licenses Automated Speech Recognition Technology from AppTek

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San Francisco based computer vision firm IDenTV is partnering with Washington D.C. based human language technology leader AppTek.

The addition of AppTek's engines will bolster IDenTV's already impressive suite of technology

IDenTV will be leveraging AppTek’s advanced ASR (automatic speech recognition) technology to develop a process to enrich advertisements by automatically populating metadata of ads ingested by “Aurora”, their ad-tech platform. By doing this, IDenTV will be able to instantly automatically populate 70-80% of metadata associated with advertisements, such as brand name, model, price, URL, phone number, and much more, largely cutting down human intervention and manual process, saving time and money as well as improving overall efficiencies in the workflows of advertising industry members.

About IDenTV: IDenTV’s mission is to provide a much needed solution that bridges the gap between TV and digital advertising. Their ad-tech solution - Aurora - uses a suite of automated content recognition (ACR) technologies to create analytics that are unparalleled in accuracy and speed. Using the suite or “tool-box” of ACR technologies, the value added is beyond audience metrics or spot tracking, the goal is to forge an environment that will provide the advertising ecosystem an opportunity to leverage truly real-time analytics to optimize their workflows, track competitors, effectively conduct advanced and effective multi-channel marketing and analysis such as cross-platform attribution. The talented engineers at IDenTV are only now scratching the surface of the technologies’ potential and limitless applications – including their role in optimizing programmatic/RTB digital marketing and facilitate real-time, data-driven and automated marketplaces for television including programmatic or real-time-bidding environments with advanced targeting and dynamic ad-insertion. Learn more at

About AppTek: Applications Technology (AppTek) is a U.S. company specializing in human language technology, headquartered in McLean, Virginia. AppTek's primary focus is on automatic speech recognition (ASR) and its translation to making information accessible across different languages. AppTek’s solutions allow for multiple applications, such as web, search, e-commerce, media monitoring, closed captioning, subtitling and content localization. AppTek has built a comprehensive platform of human language technologies and products that provide coverage for many types of users and opportunities for multilingual solutions across government and commercial enterprises. AppTek’s integration of speech and text processing is unique in the industry and offers cross-leveraging of linguistic resources across numerous languages. AppTek's highly-skilled team of computational linguists and software engineers can customize these HLT engines and build them into existing solutions. Learn more at

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Amro Shihadah
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