APT Index: May In-store Retail Sales Increased [+0.4%], with a Strong Mother’s Day Weekend [+1.0%] and a Weaker Memorial Day Weekend [-0.7%]

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Top Performing Cities in May include Baltimore, San Antonio, New York, Detroit, and Boston

Applied Predictive Technologies (APT), recently named a Cool Vendor by Gartner, announced today that the APT Index of in-store retail sales increased [+0.4%] nationwide in May 2015, compared to May of last year. APT Index retail sales were up [+1.0%] on Mother’s Day Weekend* and down [-0.7%] on Memorial Day Weekend**.

“It’s encouraging to see May retail sales picking up after a [-1.0%] decrease in April,” said Patrick O’Reilly, APT President & COO. “Though we saw an overall increase, Memorial Day sales were underwhelming this year due to a decrease in the number of transactions occurring on that weekend.”

May Retail Sales – by APT Index numbers:

Spending: Overall Retail

  •     APT Index retail sales: [+0.4%]
  •     APT Index retail transactions: [-1.8%]
  •     APT Index retail transaction size: [+2.2%]

Spending: Apparel

  •     APT Index apparel sales: [-1.1%]
  •     APT Index apparel transactions: [-2.1%]
  •     APT Index apparel transaction size: [+1.0%]

Spending: Online Apparel

  •     APT Index online apparel sales: [+4.6%]
  •     APT Index online apparel transactions: [+9.2%]
  •     APT Index online apparel transaction size: [-4.6%]

Spending: General Merchandise

  •     APT Index general merchandise sales: [+0.5%]
  •     APT Index general merchandise transactions: [-1.4%]
  •     APT Index general merchandise transaction size: [+1.9%]

Major Cities with the Largest Increase in the APT Index of Retail Sales***

  •     Baltimore, MD [+1.8%]
  •     San Antonio, TX [+1.7%]
  •     New York, NY [+1.5%]
  •     Detroit, MI [+1.1%]
  •     Boston, MA [+1.1%]

Major Cities with the Largest Decrease in the APT Index of Retail Sales***

  •     San Diego, CA [-5.2%]
  •     San Francisco, CA [-4.4%]
  •     Minneapolis, MN [-4.0%]
  •     Los Angeles, CA [-3.9%]
  •     Chicago, IL [-2.3%]

Mother’s Day Sales

Spending: Overall Retail

  •     APT Index retail sales: [+1.0%]
  •     APT Index retail transactions: [-1.9%]
  •     APT Index retail transaction size: [+2.9%]

Memorial Day Weekend Sales

Spending: Overall Retail

  •     APT Index retail sales: [-0.7%]
  •     APT Index retail transactions: [-2.5%]
  •     APT Index retail transaction size: [+1.8%]

The APT Index aggregates data from sales registers at over 100,000 stores and restaurants across the U.S. to show how year-over-year sales performance changes. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of retail and restaurant sales available.

For more information, visit: http://www.predictivetechnologies.com.

*All Mother’s Day Weekend sales comps figures are a comparison of Friday-Sunday of Mother’s Day in 2015 to Friday-Sunday of Mother’s Day in 2014 (5/8/2015-5/10/2015 compared to 5/9/2014-5/11/2014).

**All Memorial Day Weekend sales comps figures are a comparison of Friday-Monday of Memorial Day in 2015 to Friday-Monday of Memorial Day in 2014 (5/22/2015-5/25/2015 compared to 5/23/2014-5/26/2014).

***Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

All May sales comps figures are a comparison of May 2015 to May 2014, adjusted for consistent weekdays (5/1/2015-5/31/2015 compared to 5/2/2014-6/1/2014). All figures are for the physical channel except for the online apparel sales data, as noted.

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

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