Typosquatters Finally Find a Parking Spot

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Unique Domain Name Monetization from Protected Parking

The team that runs Barefruit.com, a service that monetizes DNS errors for internet service providers has launched a domain parking platform for misspelled brand domains – or ‘typos’ as they are more commonly known.

Protected Parking is the first domain parking company that has explicit agreement with the world’s leading online brands to take traffic from typo parked domains to the genuine advertiser website on an affiliate CPA basis.

Protected Parking redirects traffic from typo lookalike domains to the genuine advertiser site. If the user transacts a commission is generated. This is significantly more lucrative than traditional and declining CPC search parking and sustainable as the advertisers have knowingly signed up to the Protected Parking programme and are happy with the traffic.

“For the domain owner, their position is protected since not only does the merchant know and accept that the traffic is coming from brand typos but Protected Parking masks domain names from the advertiser – this is replaced with a unique identifier that tracks revenue on the Protected Parking systems” explains Protected Parking’s CEO Dave Roberts.

Protected Parking’s parent company Barefruit.com has been a gold standard affiliate for a decade to over 10,000 advertisers worldwide, taking DNS error traffic to them from Tier One ISPs in over 10 countries. As a result top advertisers trust Protected Parking as a unique intermediary to bring them high quality typo traffic.

Advertisers are unwilling to work directly with domain owners to avoid encouraging the practice. “We act as an impartial intermediary” states Roberts “it’s a pragmatic way for the advertisers to control the customer journey regaining lost traffic and avoiding the need for expensive legal costs – a win-win all round.”

For more information about Protected Parking visit http://www.protectedparking.com or email info(at)protectedparking(dot)com

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Hani A
Protected Parking
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