Populous Unveils Showroom for Martin Brattrud at NeoCon 2015

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Showroom Showcases Martin Brattrud’s New Collections, Populous’ Hospitality Design Experience

“The Martin Brattrud showroom is the convergence, in many ways, of Populous’ experience designing powerful hospitality spaces and Martin Brattrud’s diverse capabilities and hand-crafted solutions."

With Populous behind the design, Martin Brattrud’s NeoCon showroom will be both playful and sophisticated, providing a new look in 2015. The manufacturer of hand-crafted seating and table solutions has worked with global interior design and architecture firm Populous on the design of this year’s showroom at the annual expo and conference.

The showroom will display Martin Brattrud’s latest collections, complete with areas to meet, work, play and rejuvinate, with versatile pieces that range from playful to elegant. The showroom showcases Populous’ experience designing high-end hospitality spaces in some of the world’s most beloved facilities. Together, Martin Brattrud and Populous work to develop custom solutions for spaces that create authentic experiences for visitors.

“The Martin Brattrud showroom is the convergence, in many ways, of Populous’ experience designing powerful hospitality spaces and Martin Brattrud’s diverse capabilities and hand-crafted solutions. We really looked to the collection and core strengths of the firm as the canvas and inspiration for the design, utilizing bold color and graphics to create a more immersive showroom design,” explains Adam Stover, Principal and Interior Designer at Populous. “Over the past decade, we’ve worked closely with Martin Brattrud and trusted them to create unique pieces that have become the focal point of high-end spaces. It’s critical as we continue to set trends that we have access to custom solutions that create authentic and experiential lifestyle solutions for visitors.”

The showroom will feature an overhead wrapping banquette as the focal point of the space. Bar stools will take a front row, displayed artfully in portals, showing the breadth of offerings. The design aimed to intermix Martin Brattrud classics with new product launches, all finished in bold new colors and a playful upholstery palette.

“The opportunity to work with Populous on the complete redesign of our showroom space in the Mart for NeoCon 2015 was fluid from start to finish,” said Tim Penczar, Vice President of Sales at Martin Brattrud. “Our long term relationship and experience working together on projects was pivotal and can be seen in the design and flow of the space. The design team used their knowledge of the craft of Martin Brattrud and our manufacturing capabilities to showcase what sets us apart and the result is definitely something people will be talking about at the show.”

Martin Brattrud products on display at NeoCon 2015 include:

  • Xavier Collection

Designed by Alec Zaballero and Niki Varadi, The Xavier collection comprises lounge chairs and sofas with upholstered arm, open arm and armless options. The sofa collection has a split V back or full back option. The collection includes occasional tables of multiple shapes and sizes, all having multiple table top options such as wood, stone, Corian®, and back-painted glass. The occasional tables have a split top option available as an additional architectural detail to the top specified. The collection also contains an armless side chair and a bench. The frame is standard in six powder coat finishes, and has a polished stainless steel option.

  • Felix Collection

Designed by Lee Pasteris, the Felix collection comprises an open metal arm side chair, an armless side chair, and a stool in both counter height and bar height. The stool body is available in mid-back and high-back. Both chairs and stools are standard in polished chrome, and is available in six powder coat colors. The Felix collection contains a side table with stone, Corian®, wood, and back-painted glass options.

  • Maitias Collection

Designed by Martin Brattrud studio, the Maitias collection comprises a lounge chair with a metal base, a side chair, and a stool in both counter height and bar height. Its frame is standard in polished chrome, and is available in white and black powder coats.

  • McKeldin Collection

Designed by Ehren Gaag, the McKeldin collection comprises a side chair with arms, an armless side chair with stretchers, and a stool in both counter height and bar height. The stool is standard with an upholstered back, and is available in slats. It is also available as a backless stool. The frame is standard in Maple and come in ten standard finishes.

  • Assembli Collection

Designed by Primo Orpilla, the Collaborative collection speaks to the evolution of the workplace, with pieces that fit within open plans and work for a variety of users. The pieces, including a seating solution and table accessories, can be changed to create visual and acoustical privacy through various back heights with a panel and cushion-based assembly.

NeoCon is the premier national design expo and conference for commercial interiors. Held at The Merchandise Mart in Chicago from June 15-18, NeoCon brings together top manufacturers, designers and industry professionals in a spectrum of vertical markets including workplace, healthcare, hospitality, retail and public spaces. Learn more about the show by visiting http://www.neocon.com/show-information/about/.Follow the conversation with #NeoCon2015.

Reporters interested in media tours, previews, interviews or additional information surrounding the showroom design, please contact Annie Hellweg at 816-329-4313 or
annie.hellweg(at)populous(dot)com. Personal media tours are available.


About Populous
At Populous, we truly believe in creating environments that draw people and communities together for unforgettable experiences. In the world’s top cities and on more than 120 university campuses we have designed more than 2,000 projects worth $30 billion. Our designs for places like Phoenix Convention Center, Yankee Stadium and the Super Bowl have created emotional connections between people and the civic sports and entertainment places and events they love best. The top communities entrust Populous to help build their brands through design.

Our unrivaled knowledge - both visionary and technical - is unveiled through comprehensive planning and design services with experiential design at the core. Our focus includes not just the individual buildings that define a community, but also the urban fabric that weaves these buildings together. We offer architecture, interior design, environmental graphics and way finding, event planning and overlay, master planning urban planning and sustainable design consulting from offices on four continents, with primary locations in San Francisco, Denver, Kansas City, Boston, London and Brisbane. We have been recognized 200 times over with global design awards, including three national American Institute of Architects awards and have been named consistently to Interior Design's Top 100 Giants list. We have also been listed three times over as one of Fast Company magazine’s most innovative companies.

Every community has a story to tell – it is our mission to give life to those stories through design. We are the people who design places where people love to be together. We are Populous.

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Annie Hellweg
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