WorldLabel Moves into Direct Marketing, Away from SEO

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WorldLabel Holdings Inc, a pioneer in SEO (Search Engine Optimization) marketing, sells blank labels for inkjet and laser printers online has decided to use traditional marketing campaigns for the first time since opening in 1998.

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WorldLabel Holdings Inc, a pioneer in SEO (Search Engine Optimization) marketing, sells blank labels for inkjet and laser printers online. One of the world’s largest blank label suppliers on the Internet since 1998, Worldlabel branched out to create Labelsontime.com, a division that offers Thermal Transfer and Direct Thermal Labels. This time, however, Alex Choong, Worldlabel’s global Managing Director, has decided to use traditional marketing campaigns for the new company.

Since its inception online, Worldlabel received well over 19 million visitors and 53 million page views with online marketing. “Relying solely on the umbrella of search engines concerns us, however.” said Choong. “It’s just not a safe business model anymore to depend only on Internet traffic for client acquisition. We also find pay per click conversions becoming worse and more expensive. Unless you offer a national brand, there is no guarantee with any search engine. We’re not competing anymore with the bigger players and search engine scales of economy. You never know when any given search engine may drop your site out of sight for some minor reason.”

While everyone continues to head to the Internet to try to drum up business, Worldlabel thinks a saturation point has been reached. “We started online and have had great success and still do well,” said Choong. “All our original clients have come from Internet traffic and SEO; but, it’s time to go back to old-fashion marketing, knocking on doors, making calls, and not relying on someone to click on our website link somewhere.”

Worldlabel created a simple website for Labelsontime.com based on the concept of making the design as user friendly as possible. At the same time, that site has the same look and feel as their brochure, which ties the two together for a wider variety of sales options.

Labelsontime.com customers may choose from over 150 standard roll and fan-folded label configurations in either paper direct thermal printable labels or for thermal transfer label printing. Customers can have the confidence that everything is in-stock and ships the same day. In addition, configurations are available on both one- and three-inch cores for use with heavy industrial printers as well as for mini desktop printers such as Zebra, Eltron, Sato, Intermec and Datamax. Labelsontime.com also offers custom roll and fan-folded manufacturing. For samples, testing programs, pricing, special programs and our brochure contact Labelsontime.com.

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Alex Choong
Worldlabel.com
+1 (914) 930-1346
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Russell Driver
@Worldlabel
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