Serta® Announces the Replace Breakup Song Lyric with Sheep Sweepstakes

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Serta is encouraging fans to tell the Counting Sheep “It’s Over” by replacing a breakup song lyric with “Sheep.”

People everywhere are breaking up with the Serta Counting Sheep for the new Serta Perfect Sleeper mattress, designed to solve five common sleep problems.

Serta is encouraging participants to let the Counting Sheep know it’s over by replacing a breakup song lyric with the word “sheep.” From June 11, 2015, through June 14, 2015, participants will send a Tweet replacing any lyric in a breakup song with “sheep” and the hashtags #ReplaceBreakupLyricWithSheep and #SertaSweepstakes. For example, Since You’ve Been Gone becomes Since You’ve Been Sheep.

The first 100 qualifying Tweets that @SertaMattresses retweets will receive a collectible Serta Counting Sheep plush toy. To be considered a qualified Tweet, the participant’s profile must be set to “public.”

The sweepstakes will run from 10:00 a.m. CST on June 11, 2015, through 11:59 p.m. CST on June 14, 2015, exclusively on Serta’s Twitter Page. For more information, please visit Serta’s blog.

About Serta Mattress Company:

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit

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Kelly Ellis
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