Diib Brings Prescriptive Analytics to 30 Million Small Businesses with New Round of Funding

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Prescriptive analytics is the tool that will enable small businesses to thrive online.

Diib Analytics
On June 15th we are rolling out our full product which makes our current product look like a Commodore 64.

Diib, a prescriptive analytics company that’s revolutionizing data science for small businesses, has announced a seed round of $1 million. This round, from Park City Angel Network (PCAN), PCSquared, Royal Street Investment and Innovation Center, and others has poised the firm to accelerate quickly into the prescriptive analytics and insights space.

Investors have recognized Diib’s growth in the past year. “Diib’s progress in the past five months has been nothing short of amazing,” boasts the Chariman of Park City Angels, Paul Wozniak. “Diib’s ability to be prescriptive as well as the ability to determine whether a change in a web page leads to enhanced sales or, more importantly, if a change was detrimental, for a nominal amount is a game changer.”

Receiving $1 million in seed funding has propelled Diib out of the early growth stages and provides further capabilities to expand their existing product offering. Since its inception in 2012, Diib has helped small business owners utilize data analytics to grow their business. Their expanding focus on analytics with prescriptive insights for website optimization has wide-scale applicability, and several new partnerships both in the mobile and web-based spaces are helping Diib address and reach new target demographics.

Diib has gained industry praise as a ‘game changer’ in analytics. Analytic resources can be overwhelming to small business owners, but Diib simplifies data into simple English and prescribes solutions to problems. Business owners no longer have to have a PhD in data analytics to create a profitable business.

Instead of simply providing users with a data dump on a site’s performance, Diib uses website data and numerous algorithms to create prescriptive suggestions so users can make quick changes to their websites that generate results. Small businesses can grow faster with Diib’s prescriptive forecast in addition to their “health score.” The health score provided by Diib gives businesses a check up on their website in 30 seconds. This health score is calculated from data collected on the number of website page loads, visit length, bounce rates, mobile visits and more. Not only does Diib explain what’s happening on a site at any given moment, it prescribes solutions. This allows users to see what effects new actions will have and puts them ahead of the competition.

Ben Rifkin of Royal Street Investments and Innovation Center has been successful in leading businesses from start-up to Fortune 500 brands. He claims that Diib has “a great understanding of the market they are addressing” and that they are able to “focus the product development in a meaningful way.”

After this new round of funding, Diib’s CEO has stated that they’ve barely begun. “We finished our soft launch and ended up with 5,500 business beta users. On June 15th we are rolling out our full product which makes our current product look like a Commodore 64.” As small businesses generate increased amount of data, Diib hopes to grow ahead of the curve.

About Diib

“Diib is a new kind of SaaS prescriptive analytics tool that is solution based,” CEO Daniel Urmann states. “We take quantitative data and turn it into qualitative business intelligence that uncovers the future dollar values of opportunities, and provides customized (SaaS) paths to achieve goals based on the user’s actual historical data.” Diib ultimately provides prescribed, out-of-the-box analytics solutions for small businesses. Their sophisticated algorithms and polished UI offer users deep-level insights about, and actionable suggestions to improve website performance in real-time. Using Diib’s illuminative data solutions allow users to track and measure intelligent KPIs based on forecasted data.

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michael templeman