Tom Roth to Head Framed Bikes Division

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Tom Roth moves to Framed Bikes, a division of Active Gear Corp. in Minnesota

Tom Roth, former vice president of a major U.S. bike distributor, will become President of the Framed Bike division for Active Gear Corp. of St Paul, MN, effective June 15.

Active Gear is the manufacturer of the Framed brand of bikes, and has really shaken up the bicycle industry with their Minnesota and Alaskan series of fat tire bikes. These bikes have received universal acclaim for quality and price point, garnering stellar reviews everywhere.

“We are more than excited about the addition of Tom to our team,” said Steve Poindexter, President of Active Gear. “He brings not only a wealth of knowledge and experience to the table, but he is also well-known and respected throughout the bike industry. Great things will be happening in the very near future with Tom on board. Tom is one of the best for the job, and his knowledge of the industry and dealer network is unmatched.”

Tom has over 31 years of experience in the bike business. Throughout his career, Tom has worked with major bike brands and held various positions from territory rep to vice president of sales. With 31 years of experience, Tom is the perfect person to take the Framed brand to the next level. Tom will focus on continuing Framed Bikes’ penetration into the bike dealer distribution channel in the U.S. and overseas. Dealers will be offered exclusive models not available to online purchasers.

Active Gear Corp. is based in St Paul, MN and is the manufacturer of the Framed brand of bikes. Framed has a full line of BMX, single speed/fixies, and fat bikes. For more information, go to or contact Framed at 612-326-7841/info(at)framedbikes(dot)com. Tom Roth can be reached at tomr(at)framedbikes(dot)com.

Contact: Steve Poindexter, Framed Bikes
1-651-482-9995 / steve.poindexter(at)framedbikes(dot)com

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Steve Poindexter
Framed Bikes
+1 (651) 482-9995
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