New Marketing Kit Helps Businesses Teach Their Clients About IT Concepts

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MailerMailer has released a marketing kit designed to help IT companies teach their prospects and clients about some of the most important IT issues facing today’s businesses. The kit features a guide that explains over 200 terms in simple language that anyone can understand.

Rockville, MD – MailerMailer is proud to announce the release of its latest marketing kit, which features an e-book and slide deck that covers IT issues ranging from adapters to zero-day vulnerabilities. Companies can use the documents in the kit, entitled “The Executive’s Guide to IT Terminology,” as a way to present themselves as knowledgeable experts who understand the need to explain complex topics in terms that everyone can understand.

The marketing kit includes:

  • A 25-page e-book that explains in clear, easy-to-understand language over 200 important IT terms and concepts. Companies can use this resource to create an 8.5”x11” book
  • Alternative versions of the e-book that can be commercially printed to create pocket-sized guides on 5.5”x8.5” or A5 size paper
  • A 53-slide PowerPoint presentation that features brief definitions for dozens of key terms
  • Verbal and written scripts that companies can use when discussing the kit at events and speaking engagements

These materials are designed specifically for IT businesses looking to connect with their non-technical clients. Companies can use them as part of educational seminars for current and prospective customers that lack experience with IT-related issues.

The e-book is exceptionally useful for marketing purposes, and is fully editable. Companies can add their logos and contact information to create custom-branded pocket guides to share with their contacts.

These physical documents can be used as “leave behind” marketing materials at sales meetings with prospects to help position an IT company as a trusted expert. Companies can also distribute the guide at seminars or client meetings and can send it out as part of their efforts to follow up with promising leads. Clients and prospects are likely to hold on to these valuable resources as a reference, whereas they might not hold on to a company brochure, pamphlet or even a proposal.

The digital version of the book can be used as an incentive to get web site visitors to fill out contact forms on a company’s website. In exchange for their contact information, potential clients receive this handy educational guide to IT terms they may have heard but did not understand.

The marketing kit is the latest in a series of similar offerings from MailerMailer. Traditionally, only larger companies had access to professionally written educational materials. However, these kits – which are available to subscribers of MailerMailer’s award-winning IT marketing service Presstacular – level the playing field and let smaller companies compete with their larger rivals.


MailerMailer is an award-winning email marketing service that provides professional, creative solutions for organizations to send email newsletters and campaigns. It features intuitive tools, top-notch customer support, and an exceptional user experience.

MailerMailer’s IT marketing product, Presstacular, lets IT companies create their own newsletters and blogs instantly using a library of high-quality articles. Clients can use these articles as they are, or they can tailor them to suit their needs. The product also includes tools to let clients know who is reading, clicking, and ready for a sales call about their IT services.

For more information, please contact:

Allison Smith

Phone: 301-825-5658, Extension 811


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Allison Smith
+1 (301) 825-5658 Ext: 811
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