1% for the Planet Launches Blue Crew, Because Our Big Blue Planet Needs You

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Network creates program for responsible consumers to make bigger impact and connect with like-minds.

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One of the world’s largest environmental networks, 1% for the Planet, today announces the launch of the Blue Crew, a new program that invites individuals to be part of the solution with other like-minded businesses, nonprofits, and ambassadors within the network. Together, we make a bigger impact on initiatives to protect this big blue planet.

As individuals continue to look for opportunities to do good for the Earth, it can be hard to determine which efforts truly make a difference. The Blue Crew aims to provide focus for individuals to care for the planet and affect even greater environmental change by supporting 1% for the Planet’s powerful network.

For over a decade, 1% for the Planet has successfully brought together more than 1,000 businesses financially committed to creating a healthy planet by donating 1% of sales to more than 3,000 environmental nonprofits worldwide. The Blue Crew will offer a way for individuals to support 1% for the Planet’s work to engage and activate these members, and will provide next steps for further engagement. Blue Crew members can work alongside the network’s businesses, nonprofits, and ambassadors to tackle issues including food, water, land, species and climate change, and interested individuals can join the new program starting at $11 per year.

“As part of the Blue Crew, people can give as they are able, knowing that every $1 donated directly to 1% for the Planet is leveraged 32 times over as the organization uses donations to make an even more substantial impact through our global network approach,” said Kate Williams, the organization’s CEO. “Being part of the Blue Crew lets individuals be part of something bigger – doing together what we cannot do alone.”

There are many benefits to Blue Crew membership, tied to various levels of giving and provided by the network’s partners. At the “Mountain” level, ($1111 or more), members are eligible for a scholarship up to $20,000 at the University of Vermont’s Sustainable Entrepreneurship MBA (SEMBA), the first program dedicated to developing leaders who will build, innovate, and reinvent sustainable enterprises, providing acceptance into the program. In addition, the first 50 members at this level will receive a limited edition print from ambassadors and artists, Craig&Karl. Craig Redman and Karl Maier collaborate to create bold work filled with simple messages executed in a thoughtful and humorous way. They’ve exhibited across the world, most notably at the Musée de la Publicité, Louvre, and now they’ve created a 1% for the Planet exclusive piece to celebrate our work worldwide and encourage support of this new program.

“The 1% for the Planet Blue Crew is focused on empowering a single person to take action and give back to this big blue planet. The idea is to make giving, and most importantly, taking simple action, an accessible challenge,” said Williams. “For years, we have encouraged individuals to vote with their dollars in the marketplace. This new program allows them to also cast a vote with their support of our network, gaining access to opportunities for action and engagement, as well as the satisfaction of supporting global change.”

For more information on the Blue Crew and to learn how to join, please visit: http://onepercentfortheplanet.org/bluecrew/.


About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Over 1,200 member companies in 41 countries give back to this big blue planet through over 3,800 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $130 million back to blue. To learn more go to: http://www.onepercentfortheplanet.org.

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Amy Tatnall
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