Beyond Meat Launches 15 Second Chef Instagram Contest

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Competition Joining the Future of Cooking Shows with the Future of Protein

Our fan base knows that the single most important thing you can do for yourself and the environment as a consumer is to reconsider those four ounces of meat in the center of your plate

Beyond Meat, a leading developer of plant-based products that replicate the texture and taste of meat, announced today the launch of its Instagram only #15sChef Competition. Beyond Meat’s contest is designed to raise awareness for alternatives to using animal products, in line with the company’s 25/20 goal of reducing global meat consumption by 25% by 2020.

Beyond Meat is the first company to utilize Instagram, a platform with over 300 million users, in a cooking competition that challenges vibrant foodie and lifestyle communities to create their best 15-second plant-based cooking videos. A panel of celebrity judges will choose their favorites in two rounds, and winners will receive tiered prizes. Beyond Meat is proud to be partnering with Farm Sanctuary and will make a donation on behalf of the judges.

Instagram entries will be accepted starting June 15, utilizing tag #BeyondMeat and #15sChef and must be received by June 30, 2015 11:59PM EST. Six finalists, four (4) Judge’s Choice and two (2) People’s Choice, will be selected and invited to the final round of competition.

  • Four (4) Judge’s Choice Winners and Two (2) People’s Choice Winners will receive a $400 Visa Gift Card, and a Beyond Meat SWAG bag containing Beyond Meat apparel, VIP coupons and assorted prizes from contest partners

These six finalists will go into a second round of competition utilizing a Beyond Meat product provided by Beyond Meat, and are eligible to be one of two (2) Grand Prize Winners, and one (1) Ultra Grand Prize Winner:

  • Two (2) Grand Prize Winners will receive a year’s supply of Beyond Meat, in the form of 52 coupons in one year, in addition to the $400 Visa Gift Card and Beyond Meat Swag Bag
  • One (1) Ultra Grand Prize winner will receive a lifetime supply of Beyond Meat, in the form of 52 coupons a year annually, and a cookware makeover with contest partners

“Our fan base knows that the single most important thing you can do for yourself and the environment as a consumer is to reconsider those four ounces of meat in the center of your plate,” said Ethan Brown, CEO of Beyond Meat. “We are excited to launch a contest that speaks to a generation who wants to make better food choices, and are looking forward to rewarding our participants for their creativity.”

This contest is designed to further energize social media audiences, taking advantage of the incredible outreach potential of user-generated Instagram video, while driving attention to Beyond Meat’s charitable partners and to their health, environmental and animal rights goals.

The sweepstakes runs from June 15, 2015 through June 30, 2015 11:59 PM EST. No purchase is necessary to enter or win. A purchase will not increase your chances of winning. Entrants must be at least 18 years old and a legal resident of the U.S. For official rules, prize descriptions, and odds of winning, visit http://beyondmeat.com/15-second-chef-contest.

Sponsor: Beyond Meat, 111 Main St El Segundo, CA, 90245.

For more information, please visit beyondmeat.com, or visit @BeyondMeat on Instagram, Facebook or Twitter

About Beyond Meat
Based in Los Angeles, California, Beyond Meat is a privately held company that is on the cutting edge of plant protein research and development. With a goal of driving innovation and progress, the company provides plant-based protein foods – without sacrificing the taste, chew or satisfaction of meat. Investors include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams; Kleiner-Perkins Caufield & Byers, Morgan Creek Capital, and Closed Loop Capital; Seth Goldman, founder of Honest Tea; and the Humane Society of the United States.

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