Dunn&Co. Wins Prestigious International CLIO Award for Tampa Bay Lightning Creative Advertising

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Award represents first CLIO for a Tampa agency in 17 years.

As the Tampa Bay Lightning makes headlines in the Stanley Cup Finals, its advertising agency has garnered international recognition for making literal headlines for the team. For the first time in 17 years, a Tampa-based agency -- Dunn&Co. -- has been recognized by the CLIOs, the esteemed international competition honoring creative excellence, with an award in the sports category for its outdoor creative, “Highway Slapshot.”

The CLIO was awarded to Dunn&Co. for producing billboards that ran parallel to one another on northbound Interstate 275, just north of the I-4 junction. The left side billboard depicted Lightning player Valtteri Filppula shooting a slapshot, with the simple tagline, “Be the thunder.” On the right side of the interstate was an advertisement for a fictitious company, Flex Fitness, with the billboard being destroyed by a Lightning-branded hockey puck, presumably from Filppula’s slapshot. The portion of the billboard remaining revealed the company’s website, FlexFitness20.com, which actually redirected visitors to a website to order Tampa Bay Lightning season tickets.

“The goal was to build awareness and drive ticket sales for the Lightning, so we wanted to produce something that was both unexpected and memorable,” said Dunn&Co. president, Troy Dunn. “With support from both the Lightning and Outfront Media, we were able to produce work that attracted immense attention nationwide from hockey fans and hockey publications alike; and now getting the nod from CLIO, whom we have enormous respect for as one of the world’s leading reviewers of creative thinking, is a boon for Dunn&Co., the Lightning organization, and for the Tampa Bay sports and advertising communities.”

“We aren’t surprised Dunn&Co. won this prestigious award for its creative, given the exceptional work they execute on a daily basis on behalf of our brand,” said Eric Blankenship, VP of Marketing for Tampa Bay Lightning.

About The CLIO Awards
The CLIOs is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the CLIOs annually and throughout the year recognizes the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that, in a variety of categories and as judged by industry peers, push boundaries and establish new precedent.

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, The Tampa Bay Lightning, Ahold USA, Baxter Healthcare, , Monin, Sabal Trust, The Tampa Bay Rowdies, St. Petersburg Distillery, Majestic apparel, Hexa watches, Sempermed USA, and The Untied Way. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s disease.

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Megan Shames
Dunn&Co.
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