In addition to the increasing relevance of the Hispanic community in High Tech, nearshore talent is contributing to the conception of a virtuous circle of value creation
NEW YORK, NY (PRWEB) June 15, 2015
Softtek, founder of the nearshore industry and leading global IT services provider dedicated to creating value through technology, today announced its support for and participation at Immercio 2015, taking place on June 18th, 2015, in New York City. Organized by the Nearshore Executive Alliance (NEA) and MexicoIT, the event aims to provide buyers a better understanding of the world-class capabilities of organizations that have perfected service delivery from Latin America.
“The digital revolution has brought much more visibility to the value of nearshore delivery,” said Alex Camino, CMO of Softtek and NEA board member. “Softtek is proud to participate in this forum that brings together nearshore practitioners from a variety of roles and backgrounds.” He, along with Andre Arbelaez, President of the Hispanic IT Executive Council and SVP, Chief Strategy Officer of Softtek USA, will speak at Thursday’s conference.
From 10:00am – 10:50am, Arbelaez will join executives from The Chesapeake Group, Oracle, and other industry executives in a panel session titled “Asia, A Bridge Too Far.” The discussion will showcase why end users are increasingly leveraging Latin America in their global delivery portfolios.
“In addition to the increasing relevance of the Hispanic community in High Tech, nearshore talent is contributing to the conception of a virtuous circle of value creation," said Arbelaez. "It is an honor for me to represent the Hispanic Technology Executive Council, and Softtek, a company that pioneered nearshore nearly two decades ago.”
In its second year, Immercio gathers a group of about 120 IT business executives and top providers with operations in Latin America to discuss the opportunities and challenges in the region. This year’s event will kick off with a keynote session on “Latam Rising,” led by Editor in Chief and Chairman of Latin Trade Richard Burns. In addition to Softtek, Immercio hosts speakers from leading companies with a strong presence in Latin America, including GE, Oracle, HBO, among others.
For more information about Immercio Conference 2015, visit http://immercioconference.com/about/.
Founded in 1982, Softtek is a global provider of process-driven IT solutions with 30 offices in North America, Latin America, Europe and Asia. With 11 Global Delivery Centers in the U.S., Mexico, China, Brazil, Argentina, Spain and India, Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries. Through on-site, on-shore and it’s trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. Visit http://www.softtek.com, follow @Softtek, connect with Softtek on LinkedIn and read Softtek's blog.