There is a New Dark Horse in New England Solar

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The new Massachusetts-based solar installation firm Bright Planet Solar has teamed up with a marketing agency that not only shares their environmental ethos, but also the maverick drive to build their business in an ethical and sustainable way. Their branding strategy is aimed at a wider expansion of their New England service area, through a new approach.

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Bright Planet Solar is built on cutting edge solar technology models and ethical business practices that are not often seen in the solar market.

Solar installation company Bright Planet Solar is rolling out an aggressive marketing and branding campaign this summer. The ambitious new green energy company has reached out to ChangeCommerce, a Los Angeles based marketing agency that shares their passion for environmental sustainability, as well as social responsibility.

"Renewable energy is a huge passion for us, and we're really excited to be working with a solar company that has the potential to change the way the solar industry works," said Jonathan Rockett, Founder of ChangeCommerce.

With plans to expand their installation service area into five adjacent New England states by 2016, Bright Planet Solar and ChangeCommerce are crafting a brand strategy designed to compete with even the largest national competitors in this increasingly competitive solar marketplace.

According to Bright Planet Solar CEO Aaron Katz: “We need to establish a trustworthy brand that can stand shoulder to shoulder with our competitors, as we make sustainable energy more accessible and more affordable than ever before. Not only do we feel that ChangeCommerce has the vision to help us get there, but we are also very proud to work with an agency that is so well aligned with our ethics and big picture vision.” Bright Planet Solar is built on cutting edge solar technology models and ethical business practices that are not often seen in the solar market.

"It's an exciting process to help a company grow from just an idea to the folks who are helping shape the future of solar,” Rockett said.

In 2014, solar power accounted for 50% of all new power generated in the United States. In Massachusetts, solar energy companies installed 308 megawatts of new solar capacity, making the state the fourth leading generator in the nation. The United States Energy Information Administration projects that residential solar panels will be installed on as many as one million homes by 2020, with new solar panels installed every 80 seconds.

About Bright Planet Solar

Bright Planet Solar offers affordable solar PV systems that help customers save on their energy bills. Bright Planet Solar can install both residential and commercial solar panels. To learn more, visit http://www.brightplanetsolar.com

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Jonathan Rockett