PresenceLearning Wins 2015 REVERE Award for Integrated Marketing

Share Article

“Changing Minds” webinar series featuring world-renowned special education experts recognized as a vital resource for educators.

PresenceLearning

“The ‘Changing Minds’ webinar series was designed to bring the expertise of leading experts and special educators to the hundreds of thousands of individuals who help support students with special needs.

PresenceLearning’s “Changing Minds” webinar series was named the winner of the Association of American Publishers’ (AAP) 2015 REVERE Award for Integrated Marketing in the $30,000 and under campaign budget category. AAP judges selected the webinar series as one of the best campaigns within education marketing based on the campaign’s scope of marketing work; the fit of each component within the campaign’s theme and objectives; the overall success of the campaign based on results’ data; and the impact of the campaign on education.

“The ‘Changing Minds’ webinar series was designed to bring the expertise of leading experts and special educators to the hundreds of thousands of individuals who help support students with special needs,” said Clay Whitehead, co-founder and co-CEO of PresenceLearning. “We are thrilled that this thought leadership series could serve so many special education directors and educators and help them stay on the forefront of changes in the field and lead change in their own district. We are truly honored to be recognized by this award.”

The webinar series featured presentations and question and answer portions hosted by highly-respected autism expert Dr. Temple Grandin; internationally recognized consultant, author and researcher in communication disorders, autism and psychology, Dr. Barry Prizant; and, psychotherapy expert Dr. A. Jordan Wright. In each 90-minute webinar, the experts focused on the rising diagnosis of neurodevelopmental, behavioral and psychological disorders and provided best practices and expert opinions on how school districts can address this growing student population. The webinars spawned a wide array of content pieces—blog posts, eBooks and whitepapers summarizing the webinars’ key points—that were offered using a comprehensive marketing approach, which included promotion via press releases, monthly newsletters, partner communications, social media, email campaigns and highly targeted postcard mailings.

To view recordings of the “Changing Minds” webinars, visit http://presencelearning.com/resources/sped-ahead-special-education-resources-webinars/changing-minds/. For eBooks and whitepapers and related to this series, see
http://presencelearning.com/resources/library/.

In addition to the REVERE Award for Integrated Marketing, PresenceLearning was also recently named a winner of The ComputED Gazette’s 2015 Best Educational Software (BESSIE) Awards in the Multi-Level: Special Education Website category. This awards program recognizes innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence.

To learn more about PresenceLearning, visit http://www.presencelearning.com.

About PresenceLearning
PresenceLearning (http://www.presencelearning.com) is the leading provider of online speech and occupational therapy, behavioral and mental health services and assessments for K-12 districts and families of children with special needs. PresenceLearning’s nationwide network of online professionals and telehealth providers includes hundreds of highly qualified speech language pathologists (SLPs), occupational therapists (OTs), special education teachers, and behavioral and mental health professionals. Treatment sessions are delivered “anytime anywhere” via live videoconferencing using the latest in evidence-based practices combined with powerful progress reporting.

Serving thousands of students in public, charter and virtual schools across the U.S. and globally, PresenceLearning has shown that online delivery of special education and related services is practical, convenient and highly effective.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kati Elliott
kati@kehcomm.com
+1 (410) 975-9638
Email >
Visit website