Fast-Casual Restaurant Chain Gyroville Working with Buxton to Integrate Analytics into Growth Strategy

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Gyroville, a Florida-based fast casual restaurant serving “build your own” style fresh Mediterranean cuisine, has announced that it is working with Buxton to integrate analytical insights into its growth strategy.

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Integrating analytical insights into our growth strategy will allow us to efficiently enter new markets and support our franchisees.

Gyroville, a Florida-based fast casual restaurant serving “build your own” style fresh Mediterranean cuisine, has announced that it is working with Buxton to integrate analytical insights into its growth strategy. The company was founded in 2010 and currently has nine locations.

“Gyroville’s fresh, modern twist on traditional Mediterranean cuisine and strong brand have positioned the company for future growth,” said David Kurlander, chief operating officer at Gyroville. “Integrating analytical insights into our growth strategy will allow us to efficiently enter new markets and support our franchisees.”

As a Buxton client, Gyroville will receive a customer value model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Gyroville will be able to analyze potential sites and evaluate unlimited market expansion scenarios. Gyroville joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.

“Buxton offers analytics for restaurants in every stage of growth,” said Matthew Goggans, director of sales at Buxton. “We are proud to begin working with a great brand like Gyroville.”

About Gyroville
Gyroville was created in 2010 from the need to fulfill the lack of Mediterranean cuisine in the fast, casual market. Gyroville starts with the freshest ingredients available and prepares them using recipes that combine old school Greek traditions with a modern day twist. The concept allows the customer to follow their choice of protein from the grill or vertical spit through an assembly line process where they choose from the freshest ingredients and homemade sauces available. The first Gyroville opened in January 2010 in Fort Lauderdale, Florida. There are currently 9 corporate run locations in South Florida.

For more information, visit http://www.gyroville.com.

About Buxton
Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Bojangles’ and McAlister’s Deli.

For more information, visit http://www.buxtonco.com.

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Katie Russell
Buxton
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