Lucky Lou Shoes Brings New Branding and Styles for Fall 2015

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Austin-based retro footwear company rebrands to produce beautiful shoes for all women

Once world-known as a producer of beautiful, hand-carved shoes among burlesque dancers, pin-up girls and retro/rockabilly shops, Lucky Lou Shoes is now introducing new styles that any woman can wear.

“I was inspired by the souvenir shoes of World War II, and my original designs had a distinctly retro feel to them, which went perfectly with the worldwide explosion of the rockabilly music and fashion scene of the past 10 years,” says Founder Linda Lou von Hochtritt. “Having seen how well-received those shoes were - we had over 125 retail outlets worldwide in the mid-2000s - I decided to come out with a line that any woman, no matter her age or style, would fall in love with and wear.”

While designs such as the brand’s original best-sellers, the Rockin’ Tiki (a hand-carved tiki on a four-inch stiletto) and the Souvenir (a miniature hut and palm tree carved into a three-inch wedge heel), will still play a large role in the Lucky Lou brand, von Hochtritt has been inspired by pop culture, retro motifs, travel and art to bring out designs such as the Cherry Blossom stiletto, The Pagoda and the tattoo flash-inspired Japanese Dragon to her line – designs von Hochtritt believes will act as the turning point for Lucky Lou Shoes.

“All women love shoes, and I want to make shoes for all women to love - Shoes that start a conversation on their own and speak volumes about the wearer,” says von Hochtritt. “I believe the mainstream is ready for gorgeous, hand-carved shoes like no others in the world.”

About Lucky Lou Shoes
Lucky Lou Shoes was started in 2004, by Linda Lou von Hochtritt, as a direct result of her love of all things vintage and beautiful. Having purchased several pairs of carved shoes in San Francisco, with little palm trees and huts in the wooden heels, von Hochtritt researched these designs and discovered they were called Bahaykubo (“little village”) and had been carved during World War II by craftsmen in the Philippines for Allied soldiers to bring back as souvenirs. The original shoes were not very comfortable or wearable, but von Hochtritt spent a year finding the descendants of the original carvers from the 1940s. She asked them to carve her designs for Lucky Lou Shoes, and the brand was started, albeit updated and with a correct, comfortable fit and wearable straps.

Lucky Lou Shoes are now produced by talented craftsmen in small factories worldwide and have been seen in boutiques, online shops and magazines such as Lucky, ElleGirl, Bust, Time Out London and Tattoo Monthly.
von Hochtritt also recently started a home décor business, Starlight Shades, which makes custom, retro and mid-century modern-inspired lampshades.

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